Vacancy Name
Sales Development Manager
Vacancy No
VN5343
Location City
Spennymoor
Location Postal Code
DL16 6FS
Contract Type
Permanent
Hours per week
37.50
Working Days & Times
Monday - Friday 09:00 - 17:00
Salary Minimum Pounds
£28000
Salary Maximum Pounds
£32000
Description
Learning Curve Group is a national training and education specialist we work with further education providers, employers, and learners to help them achieve success. We have strong values which are all centred around our learners – and that is how we believe it should be, as we impact on over 100,000 of them every year. Our 'Purple People', the dedicated and passionate people of LCG, help us to deliver success no matter what, to achieve our vision to 'transform lives through learning'. This is a brand new role to further support our Apprenticeship team.
Role Information
We're looking for a dynamic and driven Sales Development Manager to lead our Sales Development Representative (SDR) team. You'll play a pivotal role in ensuring the team consistently hits their KPIs and contributes to a strong, qualified pipeline for our Business Development Managers (BDMs). The SDR team is the first voice employers hear, the spark that ignites their journey with LCG. We're keen to support them to uncover opportunities, qualify leads, and book meetings that help our BDM's change lives through learning.
You'll be part of a high-performing sales team, supporting campaigns across multiple funded training offers. You'll use a mix of outreach channels, CRM tools, and sector insights to connect with employers and help them discover the training solutions they didn't know existed.
We really want someone who has:
* Proven experience in managing SDRs, Inside Sales, or Lead Generation teams.
* Strong understanding of B2B sales development and pipeline management.
* Strong understanding of CRM systems (Salesforce preferred) to manage leads and report performance.
* Someone who is passionate and unstoppable in their approach to people and work.
* Someone who can unlock the potential of others and empower them to realise their full potential.
KEY DUTIES
* Manage, coach, and develop a high-performing SDR team, fostering a culture of accountability, collaboration, and continuous improvement.
* Drive the team to meet and exceed KPI's around outreach activity, lead qualification, meeting generation, and CRM hygiene. Setting daily/ weekly activity expectations.
* Monitor individual and team performance (through 1-1's and team huddles), providing regular feedback, support and interventions where needed. This is to drive performance and skill development.
* Own the SDR playbook; ensuring MQL's are worked promptly, nurtured appropriately, and handed to BDM's as SAL's. Collaborate with the Sales Director and Marketing team to refine outreach strategies and align with campaign goals.
* Partner with the BDMs to ensure SALs are properly reviewed, accepted, or recycled.
* Ensure SDRs are generating high-quality meetings with decision-makers across HR / L&D / Operations / Compliance teams in the prospective client companies (through the use of battlecards, objection handling).
* Maintain Salesforce accuracy and integrity, ensuring data is up to date and actionable.
* Support the team in following up on Marketing campaigns and tailoring outreach to key sectors, aligning closely with the Marketing team to provide feedback on lead quality and campaign performance.
Own SDR KPIs: MQL SAL conversion, meetings booked, SAL
* SQL conversion. Reporting weekly to the Sales and Marketing leadership on performance and funnel health. Providing analysis of trends in prospecting activity, lead acceptance and conversion rates.
* Work cross-functionally with Marketing, BDMs, and RevOps to refine lead scoring, enrichment, and reporting. Contribute to campaigns by providing front-line insight from employer conversations.
* Conduct your role in line with the company values and expected behaviours
* Promote equal opportunities and recognition of diversity throughout the company
* Comply with the Safeguarding, Prevent and Health and Safety Policies and be vigilant to potential concerns and risks at all times
* Ensure confidentiality and professionalism at all times.
* Provide learners, customers and colleagues with support, advice guidance as part of your everyday role
EQUAL OPPORTUNITIES
You're unique – and we love that about you. As an equal opportunity employer, we positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity.
Don't just take our word for it though Our commitment to a number of covenants and pledges will show you just how serious we are about equal opportunities for all:
* Disability Confident Employer
* Armed Forces Covenant Gold
* Domestic Abuse Covenant
* Durham Enable
* Care Leaver Covenant
If you would like to discuss this role in more detail or need support in applying for this role, please contact our recruitment team on or
Working Flexibly
If the working hours, days or times don't quite meet your needs please contact us to see if we can accommodate working flexibly.
Essentia Criteria
ESSENTIAL CRITERIA
* Proven experience in managing SDRs, Inside Sales, or Lead Generation teams.
* Strong understanding of B2B sales development and pipeline management.
* Strong understanding of CRM systems (Salesforce preferred) to manage leads and report performance.
* A passion for coaching and developing others, especially in cold outreach, qualification, and objection handling.
* Data-driven mindset: comfortable with KPIs, reporting, and making decisions from metrics.
* Excellent communication, organisation, and analytical skills.
* A proactive, target-driven mindset with a commitment to continuous improvement.
* Ability to inspire and lead by example, living LCG's values every day.
DESIRABLE
* Experience in apprenticeships, training, or the education sector.
* Familiarity with Salesforce Marketing Cloud and/or Einstein Engagement Scoring.
* Understanding of funding models for apprenticeships (levy vs non-levy).
* Track record of building SDR playbooks and cadences from scratch.
Why work for Learning Curve group?
There are many reasons that make Learning Curve Group a fantastic place to work
Although we have some great benefits, we know that one of our biggest perks is the incredible People & Culture we have been lucky enough to create. Don't just take our word for it though, you can hear from some of our Purple People here:
In addition to working for a company that has been listed as the top 100 companies to work for, for the last fives years you'll have access to below benefits:
* 26 days annual leave + Bank Holidays
* Buy & Sell an additional 5 days each year
* Length of service annual leave increments starting at 2 years
* Healthcare Scheme
* Tech Scheme
* Ikea Scheme
* Cycle to work Scheme
* Paid Volunteer day each year
* Early Finish Fridays on the last Friday of every month
* Student / Teacher Discount
* Uniform
HEAD OFFICE PERKS
We wish we could provide these to all, but as a national company its not always possible. However these perks are available to all staff when they attend our incredible Head Office space.
* Electric Car charging points
* Free fruit, Coffee and Tea
* Onsite Shower
* Prayer room on request or list of nearest available places of worship
Recruitment Checks
Learners are at the centre of everything we do so we are committed to safeguarding and promoting their welfare. The successful applicant will be required to provide satisfactory references and prove their eligibility to work in the UK. For this role, we will also carry out adverse media checks and also need to carry out a DBS check and will ask information related to previous convictions if you are shortlisted for interview.
Please be assured that a previous conviction does not automatically rule you out of a role, unless you are barred from working with children or adults. We will follow our risk assessment process to understand age of, context and relevance to the conviction(s).
Education Level
None
Level of Vocational Experience
Less than 1 year
Applications Close Date
28 Nov 2025