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Afh category development lead

Reading (Berkshire)
Permanent
Pepsico
€55,000 a year
Posted: 8 December
Offer description

Overview

At PepsiCo UK, we’re proud to make some of the nation’s favourite snacks and drinks—like Walkers, Quaker, Doritos, Pipers, and Monster Munch. With sites across the UK, including our Quaker mill in Cupar and Doritos factory in Coventry, we’re also home to one of the world’s largest crisp factories in Leicester. At the end of 2025 we will move our UK office to a vibrant new Reading town centre location, just minutes from Reading train station. Join us in a pivotal role where you'll drive a transformational Away From Home growth agenda across our Snacks and Grains UK business, contributing to doubling the UK AFH business over the next 2-5 years.

Accountability for the development and gaining buy-in to the Away from Home channel and driving strategy, identifying where and how to play in perfect store and category management.


Responsibilities

* Creating the Category Strategy plan for the channel and owning the delivery of the plan; building best in class customer relationships with Lighthouse customers, supporting the WCCE model, from discovery to execution of category initiatives (including discovery days).
* Developing and maintaining Category Vision and elevated customer narratives for total channel and adapted to Lighthouse customers.
* Developing category narratives for strategic customer conversations (Lighthouse T2Ts).
* Ensuring the right strategic partnerships with data houses to ensure we have the relevant data required to deliver above stories and budget required to deliver.
* Running consumer and KDM research to enrich category stories.
* Translating the category/trade narrative into always on eB2B trade comms.
* Develop PICOS by outlet and for priority sectors.
* Managing a direct report, supporting across: building out narratives to influence independents and RTM partners at scale; providing Field team with tools for success including influencing advanced analytics agenda with sDNA team; reporting and analytics requirements for GCC.


Qualifications

* Deep experience across Out of Home channel / DX Category Management.
* Experience wiring into senior contacts / cross functional E2E collaboration.
* Demonstrating business leadership - Leading with curiosity and passion for excellence.


Why Join Us?

We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.


A Space to be You

We celebrate individuality and are committed to building an inclusive workplace. Our Employee Resource Groups help embed inclusion into our culture, ensuring everyone feels valued and heard.


Equal Opportunities

We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.


Seniority level

* Mid-Senior level


Employment type

* Full-time


Job function

* Manufacturing and Food and Beverage Services
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