About Jewells
Jewells isn’t just about jewellery—it’s about creating confidence, celebrating individuality, and redefining modern luxury. As a rapidly expanding global brand, we’re looking for a data-driven, innovative Digital Marketing Manager to lead our online marketing efforts and drive measurable results across all digital channels.
About the Role
As the Digital Marketing Manager, you’ll oversee Jewells’ CRM, email marketing campaigns, paid advertising, and SEO strategies to enhance our online presence, attract new audiences, and foster customer loyalty. This is a hands-on role where you’ll collaborate with cross-functional teams to deliver innovative campaigns that align with our business objectives and brand values.
Key Responsibilities
CRM & Email Marketing
* Develop and manage CRM strategies to nurture customer relationships and increase retention.
* Plan, execute, and optimise email marketing campaigns, including promotional, lifecycle, and automated workflows.
* Monitor email performance metrics and implement strategies to enhance engagement, deliverability, and ROI.
Paid Advertising
* Plan and manage paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and TikTok.
* Create and optimise campaigns to achieve key KPIs, including ROAS, traffic, and conversions.
* Monitor and report on paid media performance, providing insights and recommendations for continuous improvement.
SEO Strategy
* Develop and implement a robust SEO strategy to drive organic traffic, improve search rankings, and increase discoverability.
* Conduct keyword research and optimise website content for both on-page and technical SEO.
* Monitor and report on SEO performance, identifying opportunities to enhance rankings and visibility.
Analytics & Reporting
* Track and analyse digital marketing performance across all channels, leveraging insights to inform strategies and decision-making.
* Provide regular performance reports to senior leadership, highlighting successes, opportunities, and actionable recommendations.
Collaboration
* Work closely with the content, design, and social media teams to ensure cohesive messaging across all channels.
* Partner with external agencies and vendors to execute campaigns and ensure alignment with brand goals.
About You
Qualifications & Experience:
* 4+ years of experience in digital marketing, preferably within fashion, jewellery, or luxury lifestyle industries.
* Proven track record of managing successful CRM, email, paid ad, and SEO campaigns.
* Expertise in tools such as Google Analytics, Google Ads, Meta Ads Manager, Klaviyo (or similar CRM platforms), and SEO tools like SEMrush or Ahrefs.
* Strong understanding of digital marketing metrics, reporting, and optimisation techniques.
Skills & Attributes:
* Data-driven mindset with the ability to interpret analytics and make informed decisions.
* Excellent project management skills with the ability to juggle multiple priorities in a fast-paced environment.
* A creative thinker who can balance innovation with performance-driven strategies.
* Strong communication and collaboration skills to work effectively with internal teams and external partners.
Why Us?
* Be part of a rapidly expanding global brand redefining luxury jewellery.
* Collaborate with a dynamic team of passionate individuals.
* Shape the future of a brand committed to sustainability, craftsmanship, and style.
* Enjoy a competitive salary and opportunities for professional growth.
Ready to Shine?
If you’re a results-oriented digital marketing expert with a passion for creativity, analytics, and innovation, we’d love to hear from you. Apply now and let’s elevate Jewells’ digital presence together!
At Jewells, we celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from people of all backgrounds, experiences, and perspectives.
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