Senior CRM & Lifecycle Manager
CRM Consultancy | £65,000
London (3 days per week)
We're working with a highly regarded CRM consultancy that partners with some of the most recognised brands in the market, acting as a true extension of their internal marketing and lifecycle teams.
With a strong reputation and a growing client base, they're now looking for a CRM Lead to join the team and take ownership of delivering high-impact, data-driven CRM programmes across a range of exciting clients.
The Role
You'll own and deliver end-to-end CRM and lifecycle initiatives across a portfolio of clients, acting as a trusted partner to help improve customer engagement, lifecycle performance and overall marketing effectiveness.
What You'll Be Doing
Develop and deliver multi-channel CRM strategies aligned to client objectives
Build and optimise lifecycle journeys across email, SMS, push and in-app channels
Own campaign execution including segmentation, automation and personalisation
Lead customer experience and journey optimisation projects across the full lifecycle
Analyse performance and translate data into clear, actionable insights
Advise clients on CRM best practice, tooling and ways to improve efficiency
Support implementations and migrations across marketing automation platforms
Build strong client relationships and identify opportunities for account growth
What They're Looking For
4-6+ years' experience in CRM or lifecycle marketing
Strong hands-on experience across email and multi-channel CRM
Experience with modern CRM platforms such as Braze, Salesforce, HubSpot, Klaviyo or similar
Exposure to CDPs or data platforms is a strong plus
Data-driven mindset with confidence analysing performance and optimising campaigns
Strong communication skills with the ability to manage stakeholders and present ideas clearly
Comfortable working across multiple clients in a fast-paced environment
Why This Role
Work with a range of high-profile, well-known brands
Strong reputation as a true partner to client CRM functions
Opportunity to operate across strategy and execution
Collaborative, high-performing team environment
Clear progression as the consultancy continues to scale
*Rates depend on experience and client requirements
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