Overview
Join to apply for the AI Content Strategist role at Encord.
About Encord: At Encord, we're building the AI infrastructure of the future. The biggest challenge AI companies face today is data quality. The success of any AI application today relies on the quality of a model's training data — and for 95% of teams, this essential step is both the most costly and the most time-consuming, in getting their product to market. As ex-computer scientists, physicists, and quants, we started Encord to provide tools that improve data quality and accelerate AI development. We are a team of 90+ working at the cutting edge of multimodal and visual AI, backed by top investors and leaders in the AI field. We are growing quickly and looking for an AI Content Strategist to join our Growth team.
Responsibilities
* Design content strategies that account for how AI systems and large language models interpret, process, and reference information about our industry and solutions.
* Optimize content architecture and technical structure to enhance discoverability by search engines.
* Analyze how AI-powered platforms surface information about our market category, identifying opportunities to strengthen our presence and improve content visibility.
* Partner with Engineering and Product teams to develop technical content that becomes trusted reference material for the AI/ML community.
* Monitor emerging patterns in AI-driven search and information retrieval, adapting our content approach to maintain strong visibility as discovery behaviors evolve.
* Build relationships within technical communities and forums, contributing to discussions that shape how our industry is understood and discovered online.
About You
* You have 1+ years of experience in SEO, content marketing, or technical writing with a proven track record of driving measurable improvements in content performance including traffic, engagement, and conversions through data-driven optimization.
* You bring hands-on experience using AI tools like ChatGPT or Claude for content workflows, with knowledge of prompt engineering and AI-assisted content creation to enhance quality.
* You understand both traditional search optimization and emerging concepts around how AI systems interpret content — including structured data, entity relationships, and the factors that influence information selection and synthesis.
* You're technically curious and can quickly grasp ML/AI concepts, comfortable creating content about data pipelines, model training, and similar technical topics. You're analytical and experimental, proficient with tools like GA4, Search Console, and SEO platforms to measure content performance across both traditional and AI-mediated discovery channels.
* You're able to collaborate across Engineering, Sales, and Product teams to ensure technical accuracy while maintaining engaging, accessible content.
* You stay current with developments in AI and search technology, understanding their implications for content strategy and actively applying new insights to your work.
* Bonus: Active participation in technical communities, experience with B2B SaaS or developer marketing, familiarity with the AI/ML tools ecosystem, or background in creating multi-format technical content including documentation, tutorials, and interactive demos.
What We Offer
* Competitive salary, commission and equity in a hyper growth business.
* Strong in-person culture: most of our team is in the office 3+ days a week.
* Room to grow into anything you choose to — a year ago we were 40 people, now we're 85. We expect rapid growth over the next 24 months with many opportunities for advancement.
* 25 days annual leave a year + public holidays.
Encord offers a unique opportunity to be part of a startup with a clear mission and vision. You will get to explore and build services for enterprise AI use cases across many different industry verticals. Our work is at the cutting edge of computer vision and deep learning.
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