Job Title: Area Sales Manager Location: Hertfordshire Responsible to: Regional/Branch Manager Working hours: 8:30 - 17:00 Monday- Friday Main purpose of the role: Lead sales to achieve budgeted levels of sales and profit and excellent customer service. JOB DESCRIPTION Principal duties and responsibilities: - Develop and implement strategies to achieve short, medium and longer term budgeted sales and margin. - Manage and develop Equipment and Aftermarket sales. - Maintain an updated knowledge of competitor activity and plans, taking action and making recommendations as necessary. - Manage the commercial position of the Company in its market, taking a balanced view of market share growth and margin improvement. - Manage pricing and negotiate prices for new business within set parameters to achieve budgets and Company plans. - Take responsibility for promotion of company including organisation and attendance at trade shows. - Manage costs to achieve budgeted levels. - Represent the company with customers and elsewhere as needed, making visits as necessary. - Be proactive in anticipating and identifying potential issues affecting the business and take required corrective action/ make recommendations as necessary. - Assist in the development of the annual sales target - Take a lead position in all areas of business to resolve problems of supply, quality, liability, debt collection, etc. ensuring a satisfactory outcome and looking for a win-win position where possible. - Assist the company in driving product development - Responsible for administration activities such as quotation logs and crm system - Report on activities as necessary