We have a new opportunity for a CRM Manager to be joining a progressive company in Banbury on a full time, permanent basis. You will lead and own the CRM strategy for the UK and Ireland and managing all areas of the CRM (MS Dynamics 365) and its interface with all the key departments in the business. You will be responsible for leading the CRM team (three people) on all day-to-day operational aspects of the system, ensuring efficiency in training, supporting management, technical roll outs and updates, automation, reporting and analytics, and master data (SAP) integration. You will also be leading and project managing an annual plan for system and process improvements.
As CRM Manager you will be responsible for:
Managing and coaching the CRM team and resources in order to deliver strategic business priorities and growth efficiently
Setting out, communicating and executing an annual CRM strategy and plan to meet UK and Ireland business, Head Office and Departmental objectives
Establishing strong relationships with key Internal and Head Office stakeholders
Providing regular reporting and analysis on both operational and commercial CRM usage setting clear benchmarks and recommendations for improvement
Being the voice and champion of CRM and its role in the business
Improving the efficiency of marketing, sales, service, hire and customer service operations by streamlining workflows and optimising customer interactions
Enhancing marketing, sales and customer support processes through automation, data-driven insights, and performance tracking
Proactively following CRM market and system developments and opportunities, especially Microsoft Dynamics 365 and associated applications
Effectively project managing system updates and roll outs managing department and key stakeholders in line with business critical priorities
Providing frameworks for sales operations, including pipeline management, forecasting, and performance analysis
Proactively work with Marketing to integrate CRM into B2B marketing strategies and target group customer engagement mapping
Owning and managing any system costs and budgets associated with the CRM team and platform
Overseeing system integrations, software implementations, and infrastructure upgrades
Managing lead generation and external data / system partners effectively, ensuring strong cross functional collaboration with sales and telesales teams
Collaborating with IT, customer support, master data and sales teams to implement and optimise commercial applications
Data analysis across B2B and B2C databases, extracting valuable insights and informing clear actionable recommendations
Ensuring compliance with data security, privacy regulations, and industry best practices
Monitoring system performance, troubleshoot technical issues, and implement solutions to enhance uptime and efficiency
Managing and working alongside the CRM specialists to support a number of administrative tasks
As CRM Manager you must be/have:
CRM experience, preferably MS Dynamics 365 or Salesforce or Oracle
SAP preferred, not essential
A good understanding of data analytics
Strong management and leadership skills
Excellent commercial acumen
Operational and strategic approach
What's in it for you?
The salary is up to £55,000 DOE. The hours are a 37.5 hours a week, 8:30 - 17:00 pm Monday to Friday with one hour for lunch, hybrid working. You will receive 26 days holidays, plus bank holidays, progression opportunities, volunteer days, pension scheme, health plan, critical illness cover, sick pay, staff discounts, plenty of social events and more!
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