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Email marketing manager

Swindon
Cotswold Outdoor Group Ltd
Email marketing manager
Posted: 4 May
Offer description

This is a hybrid role with a minimum of three days in the office per week.
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.
At Cotswold Outdoor Group, the outdoors isn't just where we work, it's who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.
We're looking for an Email Marketing Manager to join us on that journey. This role is about more than just day-to-day responsibilities, it's about shaping how we inspire our customers, support our stores, and grow our community of adventurers.
We've officially made the move to our new office in the heart of Swindon and couldn't be more excited. Our brand-new sustainable office at 1 Newbridge Square puts us right next to the train station and the new bus boulevard, making it easier than ever to connect. This move marks an exciting new chapter in our journey, and our new space has been designed with the future in mind – supporting collaboration, wellbeing, and our commitment to working more sustainably.
About us
We believe life's better when it's lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.
At our head office, every role helps make those adventures possible. Whether it's shaping our systems, supporting our teams or driving key initiatives, you'll play a vital part in helping people get outside and explore more.
We're part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.
Whether it's your first step or your next move, you'll find opportunities to learn, grow, and be part of something bigger.
What you'll be doing
Planning and delivering email campaigns across Cotswold Outdoor, Snow+Rock and Runners Need
Managing and optimising automated customer journeys and lifecycle communications
Owning the end-to-end email campaign process, including briefing, testing, scheduling and delivery
Line managing and supporting an Email Marketing Executive
Driving segmentation, personalisation and content optimisation using customer data and insights
Monitoring performance and delivering clear weekly and monthly insights to senior stakeholders
Leading testing and optimisation to improve engagement, ROI and revenue performance
Collaborating with stakeholders to enhance Adobe Campaign and ensure best practice and compliance
We're looking for someone who
Proven experience in email marketing within a retail or customer-focused environment
Strong understanding of customer journeys, lifecycle marketing and automation
Confidence using email platforms such as Adobe Campaign (or similar)
Data-driven mindset, with experience analysing performance and driving optimisation
Experience managing, mentoring or supporting team members
Ability to plan and deliver campaigns end to end, from briefing to reporting
Strong attention to detail with the ability to manage multiple priorities and stakeholders
Knowledge of email best practice, testing, GDPR and deliverability standards
What you'll get from us
Joining our team means more than just getting paid a salary, it's about being part of a workplace that values you, your growth and your wellbeing.
You'll enjoy:
Starting salary of £32000 - £35000 with a yearly bonus of up to £1,530
Hybrid working options to support your work-life balance
33 days holiday allowing you to recharge and explore the outdoors
Staff discounts of 40-60% across our full range of outdoor brands
Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub
Everyone's welcome
We welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs.
We want to hear your voice so encourage you to write your own application and use AI tools sparingly. xxuwjjq We're looking for honesty, authenticity, and a real sense of who you are. Applications that feel generic or AI-generated may not stand out.

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