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Senior Brand Manager UK & IRE, Peterborough
Client:
Location:
Peterborough, United Kingdom
Job Category:
Other
-
EU work permit required:
Yes
Job Views:
3
Posted:
04.06.2025
Expiry Date:
19.07.2025
Job Description:
Nigel Wright Group is working with Paulig on this search.
Purpose of the position
Jack Links is a family-owned and value-driven business dedicated to crafting protein-packed snacks loved worldwide. Their brands include some of the fastest-growing and innovative protein snack brands such as Jack Link's, BiFi, and Peperami.
We are seeking a Senior Brand Manager UK to oversee the growth of the Peperami brand in the UK and Ireland. Responsibilities include co-developing and executing the brand marketing plan, leading consumer-led initiatives to increase brand relevance and penetration, and supporting sales initiatives. The role reports to the Head of the Peperami brand.
Responsibilities
* Co-develop and implement brand strategy and positioning; evaluate effectiveness.
* Set marketing plans to achieve brand and commercial goals.
* Develop, implement, and analyze annual brand and communication strategies (ATL & BTL campaigns, Media).
* Manage NPD launches, working cross-functionally with R&D and operations to ensure timely delivery.
* Collaborate with Category management, Shopper, and Sales teams to deliver consumer-centric propositions and communications.
* Participate in the cross-functional Country Business Team (CBT) and Marketing & Sales Team to meet commercial targets.
* Support Shopper Marketing & Sales teams with market, brand, and product information.
* Analyze market and consumer data to recommend future growth strategies.
* Manage marketing budgets within guidelines.
* Benchmark and adopt best practices from competitors and the market.
Experience
* Over 7 years of FMCG marketing experience, focusing on brand management, including communications, portfolio management, and innovation.
* Project management and cross-functional teamwork skills.
* Experience in ATL and BTL campaigns, including digital and social media, as well as media planning.
* Successful track record in launching NPD, driving sales growth and market penetration.
* Market knowledge of the UK and Ireland FMCG environment.
* Strong planning, prioritization, and business insight skills.
* Ability to identify drivers of business and translate into action.
* Proven project management skills, capable of managing complexity.
* Strategic thinker with strong execution and creative problem-solving skills.
* Effective communicator, action-oriented, self-motivated, resilient, and agile.
Skills
* Brand management and development.
* Communication and media management.
* Managing external agencies, including negotiation and budget control.
* Insight gathering and analysis, translating results into actions.
* Collaborating with Sales, Category Management, and Shopper Teams to commercialize propositions.
* Experience working with major FMCG brands.
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