* Proficiency in coding (e.g., AMP Script, SQL) and understanding of integrations with other marketing and CRM systems.
* Experience in developing Salesforce Marketing Cloud customizations (Ampscript) integrations, developing and executing data migrations, and Marketing Technologies.
* Experience in Data Architecture.
* Salesforce certification in Marketing Cloud Email Specialist, Marketing Cloud Administrator, and Marketing Cloud Consultant.
* Extensive experience with the Salesforce Marketing Cloud platform, e.g., Journey Builder, Email Studio, and other modules.
* Strong programming skills, particularly in languages used within the SFMC ecosystem (e.g., Apex, Visualforce, HTML, CSS, JavaScript).
* Ability to lead and mentor technical teams, providing guidance and support.
* Strong understanding of Infobip and other similar tools used for SMS/E-mail.
* Experience in conducting data profiling of existing marketing datasets to define data governance and standardization rules.
* Experience in leading Marketing Cloud data modeling and architecture including data extension modeling and cross-product data architecture & mapping.
* Experience in architecture, design, and development of advanced customizations utilizing Salesforce Marketing cloud.
* Strong analytical, problem-solving, and communication skills.
* Experience with project management methodologies and tools.
* Knowledge of marketing automation and CRM best practices. Azure Dev Ops Git, CI/CD, SonarQube, Kubernetes, GitHub, and terraform.