Director of Product Discovery & Proposition Development
London or Salford (but other UK locations considered with flexibility to travel as needed)
Hybrid, permanent, full-time. Closing date: Wednesday 29th October 2025.
We make health happen. At Bupa, we’re here to help people live longer, healthier, happier lives – and to make a better world. We’re a health insurer and provider with no shareholders, so our customers always come first. That means we invest in what matters most: our people, our services, and our purpose.
As Director of Product Discovery & Proposition Development, you’ll be at the forefront of innovation at Bupa UKI. You’ll lead the discovery and development of new healthcare products, using market insights and customer feedback to shape offerings that meet real needs. From horizon scanning and trend analysis to product roadmap design, you’ll help us stay ahead of the curve and deliver fair value to our customers.
Key Responsibilities
* Lead product discovery and development, identifying new opportunities through market scanning and external trend analysis.
* Shape the product and proposition strategy, ensuring alignment with Bupa’s commercial goals and customer needs.
* Drive innovation across strategic initiatives including Mental Health, Blua, Genomics, Later Life Living, and ConnectedCare.
* Collaborate across teams, including Pricing, Healthcare Strategy, and Customer Insights, to design profitable and customer-focused products.
* Develop product roadmaps, tailoring offerings to different customer segments and ensuring affordability and value.
* Monitor market impact, supporting marketing, sales, and broker engagement to position Bupa as a leader in health and dental.
* Track performance, using KPIs and customer data to measure success and guide future development.
* Ensure compliance and manage risk, working closely with governance and risk teams.
* Lead and inspire a high-performing team, fostering a culture of innovation, collaboration, and accountability.
What We’re Looking For
* Proven experience in product development and market analysis, ideally in healthcare or insurance.
* Strong leadership skills, with the ability to motivate and develop teams.
* A deep understanding of customer insight, data analysis, and proposition design.
* Experience working across commercial, pricing, and strategy teams.
* Excellent communication and stakeholder management skills.
* A collaborative mindset and the ability to work across functions.
* A data-driven approach to decision-making and continuous improvement.
Benefits
* 25 days holiday, increasing through length of service, with option to buy or sell
* Bupa health insurance for you and your family
* Enhanced pension scheme
* Target bonus of 25% based on individual and company performance
* Access to our Viva wellbeing programme
* Discounts on Bupa products and services
* Opportunities for career development and progression
Why Bupa
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. We encourage all of our people to “Be you at Bupa”. We champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.
Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you’re treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
#J-18808-Ljbffr