Job Description
About SHEIN:
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
Role Summary:
The Senior Brand & Campaign Managers role is to deliver impactful campaigns and activations that make SHEIN the go-to brand for fashion loving customers, and that increase brand awareness, consideration and advocacy.
The position requires a strategic, creative and organised individual who can effectively develop and execute brand initiatives that resonate with our target audience and drive long-term brand growth as well as short-term sales spikes.
Key Responsibilities:
Brand Strategy:
1. Develop and execute a comprehensive annual brand strategy and plan that aligns with SHEIN's overall business objectives.
2. Ensure brand consistency across all marketing channels, including brand campaigns, social & content, website & app, and performance marketing.
3. Monitor brand health, report back on brand performance and identify opportunities for improvement.