Founding Product Manager (Senior/Principal IC) - CPG / Retail / AI
UK (Remote-first with some travel)
£110k-£150k (flexible depending on experience)
We’re hiring a Founding Product Manager to take AI products from 0→1 in the CPG / retail space, joining an AI-native startup that’s just raised $15M and is ~20 people building AI agents to automate enterprise workflows across systems.
This is a senior IC role - you’ll operate as the product brain alongside the founder, owning problem definition, direction, and execution end-to-end.
We’re ideally looking for someone with CPG / retail experience who can identify real problems, build conviction, and turn them into products customers will actually buy, working closely with the founder and staying hands-on from early prototypes through to shipped product.
What you’ll do
* Own 0→1 product bets - from problem definition through to shipped product
* Get close to customers - running discovery and turning insights into product direction
* Work hands-on with engineers to build and iterate on early solutions
* Translate complex enterprise workflows into simple, scalable product experiences
* Define success metrics and hold the team accountable to outcomes
What you bring
* CPG / retail experience is a huge plus
* Operating at Senior / Principal / Lead PM level, but prefers staying close to the craft
* Strong product instinct - able to spot real problems and back your judgment
* Experience building 0→1 products or new product lines
* Comfortable operating without structure - high ownership, high ambiguity
* Hands-on mindset - not a “handoff” PM, willing to get into the detail with engineers
* Technical fluency - comfortable working with APIs, data, and complex systems