Motorcycle Sales Advisor:
At West Coast Harley-Davidson we are more than just a motorcycle dealership—we are a multi award winning, family run destination for riders who live and breathe two wheels. Known for our premium inventory, exceptional service, and passionate staff, we are dedicated to delivering a superior customer experience at every step of the ride.
We’re currently seeking a highly skilled Motorcycle Sales Advisor to join our elite sales team. This is a career-defining opportunity for a seasoned sales professional who combines deep motorcycle knowledge with a proven ability to close deals, build client loyalty, and represent a lifestyle—not just a product.
Position Summary
As a Motorcycle Sales Advisor, you will be the expert consultant for both first-time buyers and experienced riders. You’ll guide customers through an exceptional sales journey—from needs analysis to post-sale follow-up—ensuring each client finds the perfect motorcycle and leaves with confidence and satisfaction.
This role requires strong interpersonal skills, high emotional intelligence, in-depth product expertise, and the ability to perform in a target-driven environment.
Key Responsibilities
* Serve as a trusted motorcycle consultant, delivering expert guidance on all Harley-Davidson models in our inventory
* Engage customers proactively on the showroom floor, online, and via phone to create a welcoming and consultative experience
* Deliver tailored recommendations based on client preferences, lifestyle, and budget
* Conduct detailed product demonstrations, including features, performance, safety, and customisation options
* Manage the complete sales cycle: prospecting, negotiation, financing, closing, and delivery
* Build lasting client relationships through follow-ups, service check-ins, and loyalty programs
* Maintain deep knowledge of current inventory, new product launches, and industry trends
* Consistently meet or exceed monthly sales targets and customer satisfaction scores
* Work closely with Finance & Insurance (F&I) and Service departments to deliver a seamless experience
What You Bring
* Minimum 3 years of high-performance sales experience, ideally in motorcycles, automotive, or luxury retail
* Extensive motorcycle knowledge and genuine enthusiasm for the riding lifestyle
* Outstanding communication, negotiation, and customer service skills
* A results-driven mindset with the ability to thrive in a competitive, fast-paced environment
* Experience using CRM software and sales tracking tools
* Strong organizational and time-management skills
* Valid motorcycle license required
* Professional appearance and a passion for delivering a world-class customer experience
What We Offer
* Competitive base salary with industry-leading, uncapped commission structure
* Monthly sales performance bonuses
* Ongoing training, manufacturer certifications, and professional development
* Employee discounts on motorcycles, gear, parts, and service
* Generous holiday entitlement
* A team culture built on excellence, integrity, and a shared love of the ride
Join the Ride. Lead the Experience.
If you're a high-performing sales advisor with a passion for motorcycles and a drive to deliver results, we want you on our team. Elevate your career at West Coast Harley-Davidson, where riders become family—and sales professionals become legends.
👉 Apply now and make your mark in the world of motorcycle sales.