There's plenty about Topps Tiles that might surprise you. Like the scale of our Support Office in Leicester. We have Finance, Marketing, Buying, Central Operations, HR, Property, Customer Service and IT all under one roof. Tight-knit teams of talented people working together and working hard to get things done and drive results. But then, would you expect anything less from an ambitious, dynamic, market-leading, multi-million-pound retail business? After delivering our 20% market share goal of "one in five" in 2023, we have launched our new goal - Mission 365 - targeting £365 million of sales.
PURPOSE
We are recruiting for an experienced, dynamic and talented Digital Channel Manager who can take strategic responsibility for the online presence of Topps Tiles across our digital channels. This will include ensuring maximum optimisation across all online marketing channels. Cross functional working with other areas within the Marketing team and other departments across the business is key.
KEY ACCOUNTABILITIES:
Summary:
Line Management responsibility of Social Media Executive and Digital Content Manager
Overseeing strategy and day to day management of digital channels, including PPC, SEO, GEO, Social Media, Programmatic display & Partnerships
Budget management across all channels
Confidently present performance results to senior stakeholders in board meetings
Ensuring all campaigns across all channels are consisten t
Digital Performance:
Responsible for delivering the annual Digital trading targets, maximising every opportunity to grow essential KPIs with a main focus on driving traffic and increasing visibility to our Retail and Trade websites & App.
To maximise traffic-driving opportunities to grow overall company performance
Weekly and monthly analysis of performance, ensuring Digital channels are consistently performing at their optimal peak
Search/Paid Marketing:
To manage our Search Marketing agency to drive incremental traffic and sales across SEO, GEO, PPC and Shopping campaigns
To improve organic performance by managing the delivery of technical SEO recommendations, collaborating with our Digital Content Manager and Digital performance team to support offsite content building, and leading the delivery of onsite content generation across our inspirational and transactional pages
Manage the online budget to ensure all paid media activity across PPC, Shopping, and Display delivers the maximum ROI
Increase visitor share on our channels against our competitors
Manage display activity
Social Media:
Devise, develop and implement a clear strategy across all social media platforms
Work with the Social Media Executive to develop and manage a social calendar with the objective of growing our audience and increasing engagement
Manage paid social media activity including audience research and targeting, campaign creation, optimisation and reporting
Define, monitor and drive important social media KPIs
Manage the Social Media Executive to create engaging digital content, including imagery and video for use across social platforms and the website
Work alongside the customer team to support all activity across multi-channel campaigns
Work closely with stakeholders across the business (ie Buying, HR) to support the overall business strategy and key objectives using social media
Devise and manage campaigns to generate and share user generated content for maximum impact
Partnerships:
Collaborate with the Brand Communications Manager to maximise partnership opportunities (ie with Rightmove, Ideal Home & Blue Light)
Agency Management:
Effectively manage key digital strategic partners, ensuring they perform as an extension of your own team. This includes keeping them informed of strategic business decisions and ensuring their focus is seamlessly aligned to the wider business goals
Monthly meetings to align all channels and take learnings from each area
Weekly and monthly calls to review performance and discuss new opportunities
Analytics & Insights:
Utilise Google Analytics to identify opportunities to improve traffic
Use first and third party data to monitor performance and effectively drive decisions, activity and behaviours across the rest of the business
Budget Management:
Manage the Digital budget to ensure all campaigns and paid-for advertising come in on budget with a maximum ROI
Knowledge, Skills and Experience Required:
Essential
Worked in a similar role for 2+ years
In-depth experience of managing and running all main marketing channels including PPC, SEO and Social Media
Experience in mobile marketing
Experience of Google Analytics and interpreting data
Experience of budget management for a maximum return
Strong end to end campaign management skills; from brief to launch
Strong commercial, numerical, analytical and problem solving skills
Strong communication, influencing and stakeholder engagement skills
Microsoft Excel skills to intermediate level
Experience of effectively managing agencies
Self-motivated with a strong work ethic and strong multi-tasking skills
Team player
Desirable
Degree in related field
Google analytics qualification
What we'll do for you
In a culture where hard work is recognised and great results are rewarded; you can look forward to a company bonus that will give you a share of our success (up to 25% of your base salary). Then there's a generous staff discount, pension and life assurance, a holiday allowance that increases with length of service and a wide range of other benefits. Plus, flexible working, free on-site parking, generous discounts on products and services and more. A lot more. We're committed to promoting talent from within too, which means you'll be well-supported to build a rewarding career with an individual development plan and lots of training on offer.
Diversity, Equity and Inclusion
At Topps Group we believe that diversity isn't just a box to tick. We are committed to creating an authentic 'One Topps' culture, where our colleagues feel included and supported regardless of who they are or where they are from
We actively welcome applications from individuals of all races, ethnicities, genders, sexual orientations, abilities, ages, religions, and socio-economic backgrounds. If you need any adjustments during the recruitment process, just let us know-we're here to support you.
Join us in shaping a culture where inclusion is more than a policy-it's a daily practice.Think you know Topps Group? Think again.
There's plenty about Topps Group that might surprise you. Like the fact that you don't need to be a DIY or tile expert to work in one of our stores or our Leicester based Support Centre.
Or the fact that that we're Britain's largest specialist tile retailer, with more than 1,600 in-store specialists providing world class customer service to homeowners and tradespeople in over 300 stores nationwide.
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