The primary focus of this 12 month placement is to:
* Increase CFT's social media following
* Generate organic foster carer enquiries
* Strengthen engagement within our online community
* Showcase our smaller, community‑focused events and regional activity
* Demonstrate CFT's personality, values and community feel
Key Duties and Responsibilities
KEY DUTIES WILL INCLUDE:
We are seeking a creative and strategic Social Media & Content Officer to lead and grow our organic social media presence in line with CFT's recruitment and brand objectives. You will develop and deliver a structured organic social media strategy, manage a rolling content calendar across all regions, and take ownership of our social platforms – ensuring consistent tone of voice, brand alignment and regular, engaging content. The role involves creating compelling storytelling content that generates organic enquiries, proactively engaging with online communities, and capturing authentic moments from community events, regional activities and behind‑the‑scenes life at CFT.
You will film and photograph staff, foster carers and events, design engaging graphics, and produce creative content that reflects our culture and impact. You will monitor trends, identify opportunities to grow reach and engagement, and provide monthly performance reporting across key digital KPIs including engagement, reach, follower growth, website referrals and enquiry generation. This is an exciting opportunity to strengthen CFT's visibility as a fostering charity across regional search and social spaces while making a meaningful impact.
Reporting to the Marketing and Media Manager, the successful postholder will have the opportunity for broad exposure to other areas of marketing, including website design, SEO, email marketing, content creation and multi‑channel campaign development, events and regional marketing.
Recent Graduate and Work Experience
ARE YOU A RECENT GRADUATE EAGER TO MAKE A MEANINGFUL DIFFERENCE? Would you thrive in a hands‑on role with variety, real responsibility, and the chance to take ownership for some key projects to support the charity's work.
Qualifications
* To have recently graduated with a 2:1 degree (or 2:2 with experience)
* Experience of Adobe Creative Suite, Canva, Capcut, Google Analytics 4, Microsoft Office, Meta Business Suite
* Solid project management skills and impeccable attention to detail
* Creative storytelling skills and a keen interest in developing data and analytical skills
* Excellent communication and interpersonal skills
* Ability to plan and organise activities
* Have initiative to be eager to learn and try new things
* Adaptable and curious
* Motivated by purpose and our charity's impact
* There will be some travel to our regions so full licence will be required
* The role will be subject to a clear, enhanced DBS check
* You must have full eligibility to work in the UK without Sponsorship
The Children's Family Trust (The CFT)
Is a well‑established Ofsted Outstanding Registered Charity and an Independent Fostering Agency providing a wide range of foster placements. We firmly believe our Foster Carers are our most valuable resource deserving the highest levels of support and remuneration we can offer. We work in partnership with Local Authority Social Workers and are committed to keeping our children safe and secure in stable and loving families. We are now recruiting for an exciting 12 month placement (with the possibility of becoming permanent) to support the Marketing and Media Manager to develop, take ownership and deliver CFT's organic social media strategy.
Our History and Legacy
In 1945, our Founder, Paul Field, had a vision. He wanted all children to have the opportunity to have a home where they could feel safe, supported and loved. Paul decided to leave his work with the Waifs and Strays Society to found The Children's Family Trust and to take into his own family the same kinds of children he had looked after previously but now, however, they were to stay within his family for life – on equal terms with his own children. Despite the struggle to provide for his own extended family, Paul had the desire to see a series of such 'families'. Once, if barely, established, he set about finding other couples who shared his vision and who were prepared to take up his innovative approach in providing 'Family for Life' placements to children. To read more about Paul and his journey click here.
For many years the 'ethos' and 'strapline' for The CFT had remained 'a Family for Life' representative of the primary placement type offered by the organisation. Although our strapline has now changed, our ethos has remained very much the same and we regard 'a family for life' as representative of the commitment we make to any children that into our care, regardless of how long they are looked after by us. The CFT strives to support our fostered child or young person throughout their life, often into adulthood.
The CFT also supports siblings groups along with Parent and Child placements. Irrespective of this growth, The CFT has remained committed to providing a high quality service which supports fostering households and puts the children and young people first. As a Trust our aim is to achieve stability and security for our children and young people, helping them to develop their talents and skills, achieve their potential educationally and therefore enabling them to make the most of the opportunities available to them.
Our Operations
Since 1945, the CFT has continued to grow and now operates out of four regional offices across the UK and works with over 100 Local Authorities. Further to this, The CFT has been supporting more Foster Carer's and children than ever before and offers a wider range of placement types including Short Term, Long Term and Respite. The CFT also supports siblings groups along with Parent and Child placements. Irrespective of this growth The CFT has remained committed to providing a high quality service which supports fostering households and puts the children and young people first.
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