About Nothing Nothing exists to make tech feel exciting again. Were building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring. This is a place for the curious. The creators. The ones who ask why not and mean it. If you're drawn to bold ideas, fast moves, and work that actually makes you feel something, youll fit right in. We're not here to follow the rules. We're here to make better ones. About Nothing Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products from award-winning smartphones to expressive audio and wearables blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech. Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), weve grown from startup to global challenger in just a few years.
The Role
* Platform Native: Youre platform-native not just YouTube, but TikTok, Shorts, and Reels. You know what works where, why it works, and how to make content feel right for each feed.
* Strategy Building: Youre excited to build content strategy for the CEOs personal channels alongside the original content lead shaping both long-term vision and day-to-day execution.
* Personal Branding/Influencer Branding: You understand personal branding what it takes to build trust and grow an audience around a person, not just a company.
* Writing For Someone Else: Youre confident writing in someone elses voice sharp scripts, captions, and concepts that sound authentic to the CEO, not like marketing copy.
* Directing Talent: You know how to direct talent especially those who arent used to being on camera and create a relaxed, natural, and compelling presence on screen.
* Storytelling Across All Platforms: You have strong storytelling instincts whether its a 10-minute YouTube narrative or a 30-second TikTok punchline, you know how to hook an audience and deliver something worth sharing.
* Internet Culture: You understand internet culture whats trending, whats tired, and what genuinely cuts through.
* End To End Production: Youre a hands-on creative: concepting, scripting, shooting, editing. You move fast, iterate confidently, and care deeply about quality and originality.
What Youll Do
* Collaborate with the content lead to build and execute the strategy for the CEOs personal channels with a mix of long-form YouTube and short-form TikTok, Reels, and Shorts.
* Develop a pipeline of original content formats blending thought leadership, behind-the-scenes, trend-reactive, and culturally aware storytelling.
* Write scripts and shape narratives that match the CEOs voice, perspective, and energy.
* Direct shoots with the CEO and other team members helping them feel confident and look natural on camera.
* Produce content from end to end: pitching ideas, scripting, directing, shooting, and working with editors to bring each piece to life.
* Track performance, interpret data, and use insights to iterate quickly and smartly across platforms.
* Stay on top of cultural moments, internet trends, and creator breakthroughs and know when (and when not) to jump in.
* Youre a hands-on creative who can shoot and edit content yourself fast, scrappy, and with taste.
Requirements
* Experience as a creative producer, video journalist, or content lead ideally for a founder, creator, or personality-driven channel.
* Strong grasp of YouTube, TikTok, Shorts, and Reels including platform best practices, audience expectations, and creative formats.
* Excellent writing and scripting skills, with the ability to adapt voice and tone to match the CEOs personality.
* Confident directing non-professional talent, and creating a relaxed, high-trust environment on set.
* Visual instincts you know how to make things look good, move well, and feel culturally relevant.
* Ability to manage end-to-end production: from concept to execution, solo or with a team.
* Passion for tech, design, and culture and plugged into what Gen Z and millennial audiences care about.
We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcome employer for all candidates.
What We Offer
* A chance to shape the voice of one of the most exciting tech brands
* Fast-paced and creative environment with global reach
* A culture that values curiosity, creativity, and doing things differently
* A commitment to building a diverse, inclusive, and welcoming workplace for all
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