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Marketing executive – campaigns

Bradford
Shorts Industries Ltd
Marketing executive
Posted: 20 February
Offer description

We are a specialist trade-only supplier to the lift industry, supporting installation and maintenance companies across the UK. As our digital and ecommerce activity continues to grow, we're strengthening the marketing function to improve campaign performance and commercial alignment.

We're looking for an experienced B2B marketer to lead campaign delivery and improve marketing performance across the business.

This is a hands-on role with real responsibility. You'll plan and deliver multi-channel campaigns, manage email marketing and automation, lead the operational delivery of key industry exhibitions (including Liftex), and produce clear performance reporting that supports commercial decision-making.

You'll play a key role within an established marketing function that supports a growing ecommerce and trade customer base.

What you'll be responsible for
Planning and delivering multi-channel campaigns
Managing and optimising email marketing and automation, working closely with our Digital Marketing Executive.
Segmenting audiences and improving engagement and conversion
Leading the operational delivery of industry exhibitions and events
Coordinating suppliers, including stand builders, print and promotional providers
Producing consistent performance reports and insight
Writing email and website copy
Developing case studies and structured project content
Creating campaign concepts and briefs for video and visual content, working closely with our Video & Content Creator
Supporting and refining social media activity
Creating and editing simple visual assets where required (e.g. social graphics)

What we're looking for
4–7 years' experience in a B2B marketing role
Proven experience leading campaign execution end-to-end
Strong email marketing and marketing automation experience
Confidence using data and analytics to improve performance
Clear, commercially focused written communication
Highly organised and comfortable taking responsibility

Experience within a technical, engineering or manufacturing environment would be advantageous.

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