Our client, a premium international drinks business with an expanding global footprint, is seeking a Global Brand Manager to champion one of its flagship whisky brands across priority international markets. This is a brand‑first role, focused on shaping and elevating the global brand world, strengthening distinctiveness, and driving long‑term equity alongside commercial performance. You will lead the development and delivery of annual brand plans aligned to global strategy, ensuring every activation—from digital and experiential to PR, retail and trade—reinforces a clear, compelling positioning. As brand custodian, you will own campaign development end‑to‑end, oversee toolkit creation, and ensure absolute visual and tonal consistency across all markets and touchpoints.
At the heart of the role is powerful brand storytelling. You will translate consumer insight, cultural trends and category dynamics into inspiring creative platforms that travel across markets. Working closely with internal teams and external agencies, you will brief and develop world‑class creative, manage asset production, and deliver integrated campaigns that build salience and drive consideration. You will monitor performance KPIs and campaign effectiveness, using data and insight to refine strategy and optimise impact. In addition to leading the core whisky brand, you will contribute strategic thinking and activation support across selected innovation and portfolio projects, including new product development and packaging evolution, ensuring all initiatives ladder up to a cohesive brand architecture.
Client‑side spirits or FMCG experience is essential, with a strong grounding in brand‑building principles and experience delivering multi‑channel campaigns in competitive categories. The successful candidate will bring strong brand or marketing experience, ideally within premium drinks, alongside excellent storytelling capability, digital fluency and strong creative judgement. Commercially aware yet brand‑led in mindset, you will be highly organised, confident managing agencies and stakeholders across markets, and passionate about building distinctive, globally resonant brands in a fast‑paced environment.
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