Senior Marketing Officer – Retention & Engagement
Contract type: Permanent|Full Time
Location: London, UK
UK hybrid working– a minimum of 40% of working time is spent face‑to‑face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.
Salary:£41,325 per year with excellent benefits
We offer competitive, market‑aligned starting salaries. While most roles are offered at the advertised starting salary, we may adjust this in exceptional cases depending on a candidate’s experience, skills, and potential.
About WaterAid
We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.
About the team
Our Supporter Marketing team is a dynamic group of creative and data‑driven marketers responsible for a broad spectrum of activity—from brand and digital marketing to retention and engagement stewardship. The Retention & Engagement side focuses on cultivating long‑term relationships with over 700,000 existing supporters, managing a substantial £34 million income stream.
About the role
As our Senior Marketing Officer, you will play a vital role working across our full portfolio of activity to build brand love and loyalty. You will provide expert project management to ensure high‑quality delivery, moving flexibly between stewardship initiatives and income‑driving campaigns.
In this role, you will:
* End‑to‑End Campaign Delivery: Directly oversee the management and delivery of key appeals and stewardship communications, including Direct Mail, email marketing, and telemarketing.
* Operational Excellence: Work closely with Supporter Operations and Performance teams to ensure accurate campaign coding, data processes, and effective fulfilment.
* Performance Monitoring & Evaluation: Set up effective results monitoring to ensure data is utilised to maximise income and engagement.
* Innovation & Support: Adopt an innovative test to learn methodology and provide proactive project support across both stewardship and income portfolios to meet evolving team priorities.
* Champion WaterAid’s commitment to equity, inclusion, and safeguarding
Requirements
* Direct Marketing Expertise: A successful track record in planning and executing multi‑channel supporter campaigns (specifically Direct Mail, Email, and Telemarketing).
* Project & Agency Management: Strong organisational skills with experience in managing complex projects and coordinating creative and print/fulfilment partners.
* Data‑Driven Mindset: Experience in monitoring and evaluating campaign performance against KPIs to provide actionable recommendations.
* Collaborative & Flexible Approach: Exceptional ability to collaborate and move flexibly between different portfolios and team structures.
* Supporter‑First Mindset: A good understanding of marketing principles and the importance of planning supporter journeys to foster loyalty.
Benefits
* 36 days’ holiday (including 8 Bank Holidays)
* Option to buy an extra 5 days annual leave
* Employer pension contribution up to 10%
* Flexible and hybrid working arrangements
* Season ticket loan
* Free annual eye tests
* ‘Give as you Earn’ charitable giving scheme
* Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
* Sabbaticals
* One paid volunteer day each year
Equal Opportunities
We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.
Safeguarding
We are committed to protecting everyone we come into contact with. We have a zero‑tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counter‑terrorism, safeguarding and criminal records checks).
Applications close 12:00 PM UK time on Thursday, 21 May 2026. The role may close earlier if a suitable candidate is found.
J-18808-Ljbffr