As CRM Marketing Manager, you will be responsible for managing and optimising the full patient communication journey from initial enquiry through to post-treatment care with a particular focus on acquisition lead nurture, database reactivation and conversion. This role sits at the intersection of marketing and sales, and youll work closely with our Sales team to align communications with commercial goals. Youll use insight, empathy, and technical skill to develop email and SMS CRM journeys that are not only relevant and engaging but also drive results. Were a small, dynamic team, and you will have sole responsibility for CRM. This means youll need to be hands-on, proactive, and confident working independently at times, as well as with support from our digital marketing agency. What youll need Proven experience in a CRM or lifecycle marketing role, ideally in a healthcare or experience brand environment. Proficiency with CRM tools Salesforce Marketing Cloud experience is a strong plus as well as Pabau (our clinic system used for service communications). Excellent collaboration skills you understand the value of working closely with Sales and Operations and aligning on goals. A strong grasp of lead nurture strategies and behaviour-driven marketing. Clear, confident communicator with the ability to write purpose-led, human-centred messaging and the ability to turn that into marketing campaigns and collateral. A balanced creative and analytical mindset comfortable coming up with ideas as well as interpreting data and using it to shape decisions. Self-starter who thrives in a small, agile team and enjoys taking ownership of their work. Commercially aware, and genuinely interested in helping people through clear, timely communication. Bright, positive, can-do, energetic and a joy to work with! About Us VeinCentre is proud to be the UKs largest and most established vein care provider, with over 40 clinics nationwide. We have performed over 50,000 procedures since we were founded in 2003. Our purpose is simple: to help every patient Walk Out Happy. Colleagues join VeinCentre because they want to be part of something that makes a difference to peoples lives. People stay because they share the strong sense of purpose and are passionate about the opportunity to be part of that. We focus on making every part of working life at VeinCentre the very best experience it can be - our Walk Out Happy purpose applies equally to colleagues. We are proud to have been recognised by Best Companies as one of The Top 100 Mid-Sized Companies to Work For in the UK, and a Top 10 Health & Social Care Company 2025. We achieved this recognition based on our Employee Engagement Survey, which we carry out every year. Recognition is a big focus, shining a light on our brilliant colleagues, with monthly shout outs and quarterly VC Stars awards. Benefits include having birthdays off, flexible working, length of service awards, free treatments, friends and family discounts and perks sites, including Blue Light Card as we proudly work in partnership with the NHS, in addition treating private patients. Benefits: 33 days annual leave An additional days leave to celebrate your birthday Company pension scheme Life Assurance Enhanced maternity and paternity pay Access to thousands of discounts through our Perks Site and Blue Light Card Practical and effective support for your physical, mental and financial health and wellbeing Discounts on treatments for you, family and friends Season ticket loan Cycle to Work Scheme Referral bonus for recommending friends Anniversary bonuses at 3, 5, and 10 years Free parking at most sites Support for career progression and development VeinCentre is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.