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Recruiting for Kyra | Talent & Growth | Fractional | Saas
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Kyra is an AI-powered creator marketing platform backed by $15M in Series A funding — and we’re scaling. 📣
Hi LinkedIn!
We’re hiring for a new role: Product Marketing Manager
If you’re commercially sharp, data-driven, and love connecting product innovation to customer value — this is an opportunity to help shape how one of the fastest-growing companies in the creator economy scales its platform.
About Kyra
Kyra is redefining how brands connect with audiences through creators.
We’re both a platform and a full-service influencer marketing agency, helping global enterprise brands like H&M, L’Oréal, and Amazon deliver culturally resonant creator campaigns at scale.
Our proprietary Kyra Platform blends AI-powered automation with human creativity — giving marketers the tools to plan, activate, and measure creator campaigns faster, smarter, and with more impact.
What You’ll Be Doing
As Product Marketing Manager, you’ll sit at the intersection of Product, Marketing, and Commercial, turning product innovation into market traction. You’ll help define Kyra’s go-to-market strategy, shape positioning, and ensure every product launch drives awareness, adoption, and measurable growth.
* Develop clear product positioning and messaging that differentiates Kyra in the creator tech space
* Partner with Product and Growth teams to define go-to-market strategies for new features and releases
* Build and manage launch plans that drive product adoption and engagement
* Collaborate with Sales to create enablement materials that help tell a cohesive product story
* Translate complex product capabilities into customer-focused value propositions
* Analyse market trends, competitor activity, and user insights to inform strategy
* Partner with Brand Marketing to create content that fuels awareness and pipeline growth
* Define and track key metrics across activation, adoption, and retention
What You’ll Bring
* 3–6 years’ experience in Product Marketing, ideally within SaaS, MarTech, or digital platforms
* Strong understanding of go-to-market strategy, positioning, and lifecycle marketing
* Proven ability to translate product value into clear, impactful messaging
* Experience partnering closely with Product, Sales, and Growth teams
* Analytical mindset — confident using data to inform decisions and measure success
* Excellent communication and storytelling skills
* Passion for the creator economy, marketing technology, or emerging digital ecosystems
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
Industries
* Marketing Services and Technology, Information and Media
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