Overview
Reporting to our Analytics Manager and working within our award-winning Data & Insight team you will collaborate with internal and external teams to optimise marketing performance with data.
At RocketMill, you will apply critical thinking, creativity, and technical ability to solve unique challenges and achieve exceptional results for our clients.
The ideal candidate will be naturally inquisitive, highly motivated to learn, and genuinely excited to be working in the rapidly evolving field of marketing analytics.
Work remotely, or in our London and Brighton offices
Key Responsibilities
* In your first six months we will invest substantially in your training and development to give you everything you need to begin your career in marketing analytics.
* Your key responsibilities and milestones during this the first six months will be to :
* Become Google Analytics certified
* Demonstrate a high level of competence in using MS Excel for data analysis, manipulation & visualisation
* Successfully deliver a client-facing measurement audit
* Implement customised marketing analytics measurement within Google Tag Manager
* Demonstrate you can build a KPI performance dashboard that visualises multiple data sources in a clear and coherent way.
* Assist the Marketing Analyst and Marketing Analytics Lead in delivering an exceptional service for a portfolio of clients
Other Responsibilities
Beyond your first six months you will be given a small portfolio of clients to manage on a day-to-day basis, under supervision and guidance of the Marketing Analyst.
To give a sense of the wide-ranging work we do, on any typical day you will be required to focus and assist on any of the following :
* Identifying digital KPIs for our clients, and recommend how they are measured
* Conducting measurement audits to ensure relevancy and integrity of data collected
* Implementing customised measurement solutions aligning to digital KPIs
* Creating bespoke dashboards that clearly articulate our clients digital KPIs
* Conducting data analysis, that identifies areas to improve digital KPI performance
* Participating in weekly client status calls
* Prepare and present to clients in quarterly planning meetings
Furthermore, we’ll continue to invest and develop your training and development which will focus on the following :
* Training within Google Data Studio and Microsoft Power BI dashboarding platforms
* Using dashboarding platforms to integrate data from multiple sources
* Advanced data analysis, manipulation and visualisation using the R programming language
* Using SQL to interrogate datasets held in platforms such as Google BigQuery
Skills Profile
Essential Skills
We expect an Analytics Executive to demonstrate :
* A natural aptitude for mathematics and statistics
* A desire to be exceptional, innovate, learn & create
* A results-driven attitude, in which outcomes are more important than process
* An understanding of the importance of data in making commercial decisions
* A technical mind, but have a creative approach to problem solving
* Excellent written & spoken communication with colleagues and clients
* Excellent time management, planning and organisation
* Passion & enthusiasm to work in a fast-growing marketing discipline
Desirable Skills
The skills below are advantageous, but full training will be provided as part of the role :
* Can articulate technical concepts to a non-technical audience
* Comfortable presenting findings to a small audience
* Previous use of MS excel for data analysis and manipulation
* Previous use of Google Analytics, Google Tag Manager or Google Data Studio
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