Fractional Head of Marketing
Reports to: Chief Executive Officer, Camp Beaumont
Location: Fabadousa Campus, Mundon, Essex
Contract Type: Fractional - 2-3 Days Per Week
Contract Duration: Immediate Start - 31 December 2026 (potential to extend to full-time)
Salary: £55,000 FTE (pro-rata)
Department: Camp Beaumont Leadership Team
About the Role
As a dynamic and hands‑on marketing leader, you will lead marketing across Camp Beaumont’s UK and Asia operations, review and optimise the current marketing structure, unlock immediate revenue opportunities for Summer 2026, and help prepare the business for a scalable 2027 season, working closely with the CEO and a distributed team.
Key Responsibilities
* Review and optimise the current marketing structure, processes, and performance
* Define and implement a marketing operating model aligned with business objectives
* Set clear KPIs, reporting frameworks, and accountability across the marketing function
* Work cross‑functionally with sales, operations, and recruitment teams to align marketing activity with wider business goals
* Identify and execute quick‑win revenue opportunities for Summer 2026
* Work closely with Google Ads and Meta agency partners to improve campaign performance and ROI
* Oversee digital marketing activity across PPC, SEO, CRM, email, social media, website, and content marketing
* Improve customer acquisition, retention, conversion journeys, and overall digital performance through data‑led marketing, CRO, analytics, and UX optimisation
* Lead and develop a distributed marketing team, providing hands‑on support while fostering a culture of collaboration, accountability, and continuous improvement
* Manage external agencies and marketing partners to maximise effectiveness and performance
* Lead key campaigns, launches, and seasonal initiatives, including support for new product, programme, and location launches
* Ensure consistency of brand, messaging, tone of voice, and customer experience across all touchpoints
* Strengthen CRM, database segmentation, and reporting capabilities
* Support recruitment marketing campaigns to attract seasonal staff
* Help prepare the organisation for a successful and scalable 2027 trading season while supporting long‑term growth and brand development
What We’re Looking For
We’re seeking someone who can think strategically while remaining close to delivery and execution, with the ability to drive measurable commercial impact in a fast‑paced environment.
You’ll Ideally Have
* Proven experience in a senior marketing leadership role with a strong track record of driving revenue growth and ROI
* Strong expertise across PPC, SEO, CRM, social media, and content marketing
* Experience managing international or multi‑region marketing functions and remote teams
* Excellent leadership, communication, stakeholder management, and analytical skills
* A proactive, commercially minded, and hands‑on approach with strong problem‑solving ability
* The ability to collaborate effectively across teams and influence stakeholders at all levels
* A results‑driven mindset with accountability and ownership
* Experience within travel, leisure, education, hospitality, or seasonal businesses would be advantageous
#J-18808-Ljbffr