Foster a collaborative and innovative team environment.
Conduct regular online marketing performance reviews and lessons learned.
Work alongside the Performance Marketing Specialist, Senior Digital Campaign Officer, PR and Communication Officer, and colleagues in the Creative and Content team to deliver online growth.
Develop and implement a robust social media growth and engagement strategy.
Identify key performance indicators (KPIs) and set measurable goals.
Stay updated with the latest social media trends and best practices.
Content Creation and Management
Collaborate with the creative team to produce high-quality, engaging, and relevant content for all social media channels.
Be hands-on in creating multimedia content for email campaigns, social media, and the brand website, including engaging images and videos.
Develop our online identity while ensuring brand consistency in tone, voice, and terminology.
Integrate SEO best practices into content creation to improve online visibility and rankings.
Community Engagement
Monitor and respond to comments, messages, and mentions across relevant social media channels.
Cultivate relationships, boost loyalty, and foster a positive and active online community.
Ensure supporter queries and issues are addressed promptly and professionally.
Analytics and Reporting
Track, analyze, and report on social media performance metrics.
Use data-driven insights to optimize content and strategy.
Prepare regular reports for senior management.
Public Relations
Develop and maintain relationships with key online media contacts and influencers to secure coverage that helps achieve the charity's aims.
Create, coordinate, and manage online PR campaigns and initiatives to maximize engagement and exposure.
Alongside the PR and Communications Officer, write and distribute press releases and other PR materials.
Work with the Senior Head of Communications to develop and implement a robust PR strategy.
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