Marketing & Project Coordinator
Waterlooville
Permanent Full time
£29,000
Job Purpose:
Oversee and manage the planning, execution, and completion of marketing campaigns and targeted projects, ensuring alignment with the companys strategy, objectives, and commitments.
Key Responsibilities
1. Manage and update company websites, ensuring content accuracy, consistency, and pricing alignment, while collaborating with the web developer for seamless updates.
2. Plan, create, and execute targeted and general e-marketing campaigns, maintaining a GDPR-compliant contact database and a structured campaign calendar, including the internal company newsletter.
3. Optimise and monitor AdWords campaigns, analysing performance against company and product strategies, and providing actionable reports to senior management.
4. Develop and maintain a professional, engaging social media presence across multiple platforms to enhance brand visibility.
5. Conduct competitor analysis and maintain a pricing database, using insights to inform product strategy and digital advertising campaigns.
6. Conduct market research to support new product development, identifying suppliers, analysing competitive landscapes, and assessing sales and profit potential.
7. Coordinate company participation in trade shows and ...