Area Manager (UK North Region)
Manchester, UKRetail Operations /Permanent Full-Time /HybridBorn in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit.Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification. Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. If these are values you share, we would love you to join our team.The Role:Lead and manage the Regional Full Price UK & Ireland business, driving a results-driven culture focused on delivering KPIs (Sales, Conversion, Swing, ATV, UPT) and operational excellence. Foster a high-performance environment, ensuring customer service demands and operational efficiencies are met, while representing the Mulberry brand and delivering the goals outlined in the European Retail Strategy.Duties & Responsibilities:Results & Performance:− Develop a sound understanding of the financial and operational aspects of the business, building strategies aligned to Mulberry’s vision and goals.− Use data and insights to make informed decisions that drive business growth and success.− Demonstrate innovation and initiative, proactively seeking new ways to push the business forward.− Deliver a results-driven culture, consistently achieving and exceeding KPIs: Sales, Conversion, Swing, ATV, UPT.− Continuously seek performance improvement, maintaining a competitive and motivational approach.− Identify and present growth opportunities objectively, gaining internal support for new initiatives.− Act with dynamism, pace, and focus to ensure business agility and responsiveness.− Adapt positively to change, finding solutions and engaging your team throughout transitions.− Be a collaborative team player.Leadership & People:− Lead by example: be hands-on, motivational, and maintain a strong in-person presence in stores.− Know your team: understand individual strengths and development needs, with a clear strategy for enhancing and managing performance.− Build strong relationships internally and externally, using influence to support regional objectives. Build trust, engage, develop, and empower those around you.− Partner with B&M, Visual, Marketing, and other Head Office functions to maximise store support and growth.− Hold weekly and monthly meetings with Store Leaders to communicate key messages and clarify business goals.− Conduct regular coaching and feedback sessions with all Store Leaders to drive continuous improvement.− Manage employee disciplinaries and ensure all HR procedures (performance reviews, discipline, grievance, etc.) are followed in all stores.− Empower store management teams to take ownership and drive their business areas.− Recruit, motivate, and develop talent in line with luxury standards, reducing attrition through targeted succession planning.− Ensure execution of training calendars focused on service, product, grooming, luxury code, and selling techniques.Commercial & Operational Excellence:− Maximise £/sqft through ongoing review of store productivity and densities.− Plan, forecast, and report on sales, costs, and business performance for all stores in the region.− Manage the region’s P&L in accordance with company budgets.− Implement shrink plans to target loss and maintain stocktakes under 1% gross value.− Project manage new store openings and closures as required.− Ensure compliance with HR procedures, Health & Safety, security, and emergency systems.Customer & Market:− Understand the market and adapt strategies to local trends and customer needs.− Drive customer data capture and CRM activity, ensuring targets are met.− Attract new clients (HNWI) through effective clienteling and relationship building.− Nurture customer relationships to reactivate existing clients and build loyalty through repeat spend.− Provide feedback on customer trends by location to support a tailored commercial approach.Results & Performance:− Build a strong relationship with the Global VM Manager to ensure the brand’s creative vision is respected and consistently executed across all stores.− Manage a regional Visual Merchandiser to ensure monthly directives are implemented to brand standards, providing feedback and guidance on planning and store visits.− Review visual standards in line with company guidelines, providing feedback and ensuring consistency.Culture:- Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.- Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.- Act as an ambassador for Mulberry and communicate positively about the brand.Sustainability:- As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our strategy across Climate, Circularity, and Community.- Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.Skills & Experience Required:− Proven leadership skills with a hands-on, motivational approach.− Strong commercial acumen and analytical ability.− Excellent communication, presentation, and interpersonal skills.− Highly numerate, with the ability to prioritise and demonstrate initiative.− Experience in luxury retail preferred.− Ability to build and leverage relationships to achieve objectives.Key Behaviours:− Possess a competitive spirit and strong desire to succeed.− Passionate about continuous improvement and loves nothing more than beating your previous performance.− Embraces continuous learning and growth, always striving to deliver your best for our customers.− Ability to balance competitiveness with teamwork, using positive energy to build strong relationships across the business.Other Requirements:− Must be able to travel with a Driving Licence and use of a vehicle.− Must live in the North West/North East area of England.− Minimum of 2 years’ experience as an Area Manager.