A new opportunity has arisen for a Senior Digital Marketing Executive to support the Digital Marketing Manager in the strategic development and hands‑on delivery of digital marketing initiatives across Miller’s platforms.
The role will focus on driving digital campaigns, optimising performance, and ensuring alignment with wider marketing and business objectives. The Senior Digital Marketing Executive will take a lead role in selected projects, mentor junior team members, and contribute to evolving Miller’s digital marketing maturity.
Responsibilities
* Plan, develop and execute digital marketing campaigns across email, social media, SEO, paid media and web, ensuring alignment with business goals and Miller’s brand.
* Lead the day‑to‑day management of specific digital campaigns and projects, including timelines, creative development, and reporting, working with internal and external stakeholders.
* Create and optimise high‑quality digital content, including emails, webpages, social media posts, and digital ads.
* Monitor and analyse campaign and channel performance using Google Analytics and other tools, making data‑driven recommendations to optimise results and ROI.
* Act as a key user of Miller’s digital platforms (e.g. Silverstripe, dotDigital), identifying improvements in functionality and usability.
* Support the Digital Marketing Manager in managing paid digital campaigns, including Google Ads, LinkedIn, and Meta platforms.
* Proactively stay up to date with the latest digital marketing best practices and trends, and assess their potential application for Miller.
* Support the creation of internal reporting dashboards, using Power BI, Google Looker Studio and other visualisation tools where appropriate.
* Maintain and update website content using Miller’s CMS and support optimisation for user experience and SEO performance.
* Support and mentor junior marketing team members, providing guidance on digital best practice and tools.
* Build collaborative relationships with key internal stakeholders to understand their business objectives and translate them into digital campaigns.
* Manage suppliers and freelancers when needed for specific digital projects or content delivery.
* Ensure all digital activity adheres to Miller’s brand, legal, compliance and data privacy standards.
* Promote and demonstrate Miller’s values at all times.
Qualifications
* CIM Professional Diploma in Marketing or Digital equivalent
Knowledge
* Solid understanding of digital marketing principles and how to apply them in a B2B environment
* Knowledge of content marketing, campaign planning, and customer journey mapping
* Strong grasp of SEO (on‑page and off‑page), including keyword research, meta optimisation, and best practices
* Knowledge of PPC and paid social fundamentals (e.g. audience targeting, bidding strategies, remarketing)
* Understanding of analytics, tracking and tagging, including UTM parameters and GA4 implementation
* Awareness of user experience (UX) and conversion rate optimisation (CRO) principles
* Knowledge of social media platforms (especially LinkedIn) for B2B marketing and brand positioning
* Understanding of the role digital plays in integrated marketing campaigns
* Familiarity with CRM systems and marketing automation tools, including segmentation and personalisation approaches
* Awareness of emerging digital trends, channels and technologies
Benefits
* 10% pension contribution from Miller; Miller will match any employee contributions up to 5%
* Minimum of 25 days annual leave (with flexibility to buy more)
* Critical Illness cover
* Enhanced Maternity, Paternity, Adoption and Shared Parental Leave
Miller is committed to providing equal opportunities to all applicants and to creating an inclusive working environment for all.
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