Head of Marketing – Wokingham – Perm - £50-60K We are partnering with a leading UK B2B services provider, as it enters its next phase of commercial growth. They are seeking a Head of Marketing to transform marketing into a revenue-generating function. This role focuses on pipeline, performance, and measurable growth. This is unique opportunity to have a central role in shaping commercial strategy and influencing market positioning and future growth of this well-established successful business, a marketeers dream, with a people focussed culture The Role Reporting to the Managing Director and leading a team of 7 you’ll : * Define and execute full-funnel marketing strategy * Align marketing initiatives directly with sales outcomes * Optimise CRM and data-led processes (MS Dynamics) * Implement predictive lead scoring and intelligent segmentation * Drive campaign personalisation and conversion rate optimisation * Leverage AI tools for content creation and automation * Collaborate closely with Sales on pipeline growth * Represent the business at industry events and strategic partnerships You will have a central role in shaping commercial strategy and influencing market positioning. Candidate Profile We are looking for a commercially-focused, data-driven marketing leader who: * Has 5 years’ experience in B2B marketing with demonstrable ROI * Solid digital marketing background - SEO/ PPC/ social media and email campaigns * Understands outbound growth and account-based marketing * Has deep CRM expertise, ideally MS Dynamics * Is proficient in leveraging AI tools for marketing initiatives * Combines creativity with commercial rigour * Thrives in high-growth, fast-paced environments * Experience in buyer intent marketing, product marketing, PR, or video case study production is advantageous. Why This Role * Significant autonomy and strategic influence * Direct link between marketing strategy and revenue performance * Opportunity to lead a best-in-class revenue engine * Competitive salary with growth-linked incentives * 22 days holiday plus bank holidays and pension