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Area sales manager

Stoke-on-Trent
Permanent
Dawsongroup
Area sales manager
Posted: 9 January
Offer description

About This Role

Are you an experienced Area Sales Manager or an aspiring sales professional ready for a bigger patch? This Area Sales Manager role within Dawsongroup Truck and Trailer is all about growing relationships, placing assets smartly, and helping customers move away from ownership towards flexible rental solutions.

You will be responsible for developing new business across your area while working closely with branch teams to maximise fleet utilisation and long‑term value.

* Win new customers through proactive prospecting, networking, and referrals.
* Grow asset rental across contract hire, term rental, transient rental, and finance solutions.
* Build a strong, sustainable pipeline that supports revenue and utilisation targets.
* Work collaboratively with Contract Hire Managers and branch leadership.
* Represent Dawsongroup locally at customer meetings and industry events.


About You

You do not need to tick every box to apply. If you bring curiosity, resilience, and a genuine interest in sales, we would like to hear from you.

* Comfortable building relationships and opening conversations with new customers.
* Motivated by long‑term partnerships rather than quick wins.
* Organised and confident managing multiple opportunities at once.
* Open to learning new products, systems, and ways of working.
* Experience in asset rental, transport, logistics, or field sales is useful but not essential.


About Us

* Over 50 years of asset rental expertise and 90 years as a family business.
* A focus on smarter asset strategies that support customer growth.
* Strong values rooted in integrity, collaboration, and accountability.
* Investment in people, fleets, and long‑term customer relationships.
* A business that values potential, not just past experience.


About Your Future

* Funded training and clear internal progression pathways.
* Up to 25 days leave including your birthday, plus bank holidays, and up to 10 additional days through service and purchase schemes.
* Life assurance, wellbeing support, and cycle to work schemes.
* Long‑term incentives and recognition for contribution.
* A supportive sales culture focused on teamwork, not lone working.

Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

We believe careers should grow alongside the business. This role offers genuine progression, support, and development in a stable and ambitious organisation.

If you want to take your career forward with an asset rental business that values people as much as performance, we would love to hear from you. Join Dawsongroup and discover how far your potential can take you, because our people are our greatest asset.

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