Job Title: Senior Category and Insight Manager
Location: London, Hybrid working pattern
Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
For 150 years AG Barr has been building great brands and is home to some of the nation’s favourite flavours. At our core is IRN‑BRU, launched in 1901 and still going strong today, along with the vibrant RUBICON fruit‑based brand, BOOST, FUNKIN, MOMA and other exciting owned brands.
What we’re looking for…
We’re looking for a Senior Category & Insight Manager, to act as one of the strategic architects of our growth. You don't just find insights; you turn them into a human‑first commercial compass. Sitting at the heart of our commercial engine, you will be the voice of the consumer across all levels from category strategies to communication and product innovation. We are looking for someone who uses their curiosity and obsession with human behaviour to steer our brands, ensuring our decisions reflect consumer needs and behaviours and thus drive growth.
Your responsibilities will include…
* Lead the integration of primary and secondary data sources (Kantar, Circana etc) to provide a "so what" on the UK soft drinks performance, tracking market share, price elasticity and competitor activity etc
* Bring the consumer to life across the business through clear storytelling, consumer connectivity and deep understanding of behavioural patterns
* Understand the wider regulatory and business environment, how it impacts our business and recommendation for future actions
* Experienced in managing bespoke insights projects to get deeper under the skin of why consumers behave as they do (qualitative and quantitative)
* Brand Strategy: Be an objective partner to the marketing team to ensure the consumer is embedded in brand positioning and communication
* Commercial Leadership: Be a category expert across channels to provide clear guidance to the broader team on trends across all categories, sub‑categories and channels
* Portfolio and Pipeline: Use expertise to identify and size white spaces and opportunities for growth and how to best utilise our brands – based on genuine consumer needs
What you’ll bring…
* FMCG Expert: Highly experienced in a category or insight role (ideally in food or drink) and a genuine passion for the UK retail landscape
* Analytical Powerhouse: A master at taking messy, disparate data points and distilling them into a single, compelling human narrative. You don't just present data; you influence hearts and minds
* Consumer‑Obsessed: Always asking why, clearly understand the say‑do gap and how to get the best out of all interactions. Confident to challenge and able to influence with and without formal slides and settings
* Strategic Collaborator: You thrive on cross‑functional working. You are as comfortable leading a brainstorming workshop as you are diving into the nitty‑gritty of a price elasticity model
Personal Attributes
* Inquisitive Leader: You have an infectious curiosity about why people do what they do and the drive to share that passion with the wider business
* High Emotional Intelligence: You can flex your communication style to influence everyone from a Junior Brand Manager to a Managing Director
* Agile Strategist: You can pivot quickly in a fast‑paced "always‑on" category, maintaining a calm, strategic perspective even when market conditions shift
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
* Uncapped bonus linked to business performance
* Defined contribution Pension
* Up to 34 days holiday (depending on shift pattern)
* Flexible holiday trading
* Flexible cash pot to spend on benefits
* Life assurance
* Save as you earn scheme
* Free AG Barr products throughout your working day and staff sales
* Annual salary review
* Ongoing professional development and access to learning and development programmes and content
To find out more about what it is like to work for AG Barr, please visit our careers platform.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application – you may be just what we are looking for! Apply now!
Latest closing date for applications is 8th April.
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
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