Job Description
Job Title: Commercial Account Executive
Location: London
Employment Type: Full-time
Who we are:
72Point is a content creation agency which delivers top quality news stories, pictures, videos, and assets to the national news media and beyond.
We work with big names brands and agencies to help earn them coverage in the news pages online, in print, social and via broadcast, with interesting stories, case studies, research driven insight, exciting visuals and more.
Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.
We distribute to the biggest news publishers in the UK – from the Sun, Mirror and Daily Mail to the Times and Telegraph.
The Opportunity
It is an exciting time to be joining 72Point, now looking for anACCOUNT EXECUTIVEto grow the team further. The role will be to manage our unassignedaccountsas partofour agency division. The unassignedaccountswill be a mixture of new business opportunities andpre-existingrelationships where the spend has been less consistent. This isa great opportunitytolearn about the industry,hone your sales skills andcreatemeaningful results.
The Account Executive positionis a demanding but rewardingrole thatwill require high energy and a strong work ethic tomaximiseresults. The successful candidate will bestructured,determined andable to work well in atarget basedenvironment. They should also be comfortable meeting anddeveloping a rapport with senior level decision makerswithin marketing and communications.Acommercial salesbackgroundand an understanding of the PRindustry is a big plus.
Team Structure
The sales team is split into brand direct and agencysales. The new AE will work closely with theCommercial Director forthe agencyteamand will be expectedto manage their own patch of clients and develop a plan for growth in their target sectors.
Qualities
* This is,first and foremost, a sales roleand therefore experienceand drivein this area is key.
* A backgroundinor understandingofthePRindustry is alsoimportant
* The direct sales approach needs to be balanced with diplomacy and subtlety and relationship building, as we want to build long-term relationships
* A go-getterwho comes out from behind their computerand willmeetclientsat in person meetings and events
* Someone who has pace,a real self-driver able to see an opportunity, buildtheirown strategy andidentifya market proactively
* Driving business leads, presenting, networking
* Having their finger on the pulse of popular culture and the current news agenda in social,nationaland international news as well as TV and radio
* Brimming with great ideas and an ability to juggle and design a variety of channel opportunities and solutions
* Self-motivated, team player
Culture
This is the most exciting time in our company’s history as the worlds of PR, advertising and marketing conflate. Our offices are positive,vibrantand energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory.
We have cultivated our offering, expanded our clientbaseand achieved sustained growth through our sales, achieving new record figures on a consistent basis for the past two years. And as far as we’reconcerned,we’reonly just getting started!
We want this person to add to our culture and bring in a professional, structured, sales outlook to the softer world of PR. We are a disruptor in the PR industry and want to instil a culture of delivery, and professionalism.
Culturally, as a place to work, it is a very collaborative, friendly environment. We have a modern, stylish office with much greenery!
72Point also has a generous and growing list of employee benefits, including:
* Cycle to Work Scheme
* Health Cash Plan – reimbursement on a number of health services
* Gym Discounts
* Employee Assistance Programme
* GP Anytime
* Holiday Entitlement: 25 days (+ Bank Holidays) per year
* Hybrid Working
* Enhanced Maternity Pay
* Life Assurance
* Enhanced Paternity Pay – 4 weeks full pay
* Contribution towards homeworking equipment
* Company-wide Summer Event and Christmas Party
* Paid Bereavement / Compassionate Leave
* Railcard reimbursement for regular travellers for work
* Sick Pay
* Your birthday off
* Subscription to Furthr
* Salary Sacrifice EV Car Scheme
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