Your new company
Hays have partnered with a UK-based wellness beverage brand redefining the traditional experience by infusing it with science-backed health benefits. Positioned as the world's first "smart coffee," they blends premium coffee beans and matcha leaves with hydrolysed collagen peptides, adaptogens, and essential nutrients to support holistic well-being. Their product portfolio is designed to enhance cognitive function and physical endurance, promote healthy skin, support immune health and provide sustained energy and focus.
Your new role
This is not your typical behind-the-scenes role. My client is looking for a charismatic, camera-ready storyteller who lives and breathes content creation. You will take full ownership of the organic social media strategy, bringing the brand to life through compelling visuals, engaging narratives, and trend-savvy execution.
* Lead and execute the organic social media strategy across Instagram, and emerging platforms.
* Be the face of the brand on social-appearing regularly in video content, stories, and live sessions.
* Create high-quality, on-brand content (video, photo, and written) that reflects the premium aesthetic and wellness ethos.
* Stay ahead of trends in wellness, lifestyle, and social media to ensure content remains fresh, relevant, and engaging.
* Monitor performance metrics and use insights to refine content strategy and drive engagement and growth.
* Foster community by engaging with followers, responding to comments/messages, and nurturing brand advocates.
What you'll need to succeed
* You are exceptionally creative, with a strong eye for aesthetics and storytelling.
* You are confident on camera, with a natural presence and ability to connect with audiences.
* You have 2-4 years of experience managing social media for a premium or lifestyle brand.
* You are proficient in content creation tools (e.g., Adobe Suite, CapCut, Canva, Lightroom).
* You understand the nuances of organic growth, engagement, and platform algorithms.
* You are self-motivated, organised, and thrive in a fast-paced, collaborative environment.
* A passion for wellness, beauty, or luxury lifestyle is a strong plus.
What you'll get in return
* A chance to shape the voice and visual identity of a growing premium brand.
* A creative, supportive, and wellness-focused work culture.
* Competitive salary and shares in the company.
* Opportunities for personal and professional growth.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
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