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Crm operational executive

Liverpool (Merseyside)
Permanent
Matalan
Posted: 20 April
Offer description

About the role

As our CRM Operational Executive, youll play a key role in keeping our CRM activity running smoothly and effectively. Youll take ownership of email deliverability, domain reputation and the technical build behind our customer journeys. Youll also support the wider team with data, insight and day-to-day Salesforce needs, helping us deliver relevant, personalised and reliable communications to our customers.

In this role, you will:

1. Keep a close eye on deliverability, inbox placement and domain reputation, highlighting anything unusual.
2. Build detailed audience selections and data points to support dynamic personalisation.
3. Ensure were following best practice and put plans in place to protect our reputation if issues arise.
4. Support automated, always-on programmes with journey setup and ongoing maintenance.
5. Manage campaign insights from start to finish, including counts, selections, analysis and recommendations.
6. Build customer journeys in Salesforce, including data extensions, dynamic content, testing and scheduling.
7. Act as a Salesforce admin, helping users troubleshoot issues, training new starters and delivering system improvements.
8. Spot technical opportunities that improve efficiency and keep the system healthy.

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