City of Wolverhampton Council
Marketing Executive
Salary - £36,363.00 - £40,777.00 pro rata (Grade 6)
Hours - 22.5 hours (includes some evenings and weekends)
Contract type - Part time permanent
Work Style - Flexible. Based at Hickman Avenue/Civic Centre with some flexibility between home and office or any suitable location across the Black Country region to meet the needs of the service.
Adoption@Heart is a Regional Adoption Agency working on behalf of Wolverhampton, Walsall and Dudley Council’s and Sandwell Children’s Trust. We are currently recruiting to a Marketing Executive.
Responsibilities
* Develop and deliver a long‑term, sustained and evidence‑based marketing and recruitment strategy for Adoption@Heart, focusing on digital growth and engagement.
* Take strategic responsibility for all marketing and communications for Adoption@Heart Regional Adoption Agency, leading creative direction, tone and digital presence.
* Provide PR advice and support on news, content and media relationships to engage key stakeholders.
* Lead the social media strategy across Instagram, TikTok, Facebook, YouTube and LinkedIn, creating a consistent brand voice and producing engaging, inclusive and creative content.
* Develop creative, high‑quality content including photography, video, reels, blogs, podcasts and case studies for digital channels.
* Plan and coordinate information events for prospective adopters, both in‑person and online (including webinars, live Q&A and digital drop‑ins), alongside the Recruitment Team and Business Support.
* Manage the Adoption@Heart website, ensuring it remains current, accessible and aligned with brand and legal standards.
* Work in partnership across the four local authority areas included in the Regional Adoption Agency to manage communications for them in collaboration with them.
* Analyse and report on performance data.
Qualifications
* Experience leading marketing and communication, trained in a marketing or communications environment.
* Drive and determination to achieve targets.
* Well‑developed presentation and influencing skills.
* Experience devising, implementing and evaluating marketing campaigns.
* Experience delivering events and providing excellent customer service.
* Experience developing creative content presentations and specialist material.
* A passion for building and maintaining strong working relationships with partners in the Black Country and beyond to achieve timely permanency outcomes for children in need of adoptive families.
For full details of responsibilities and requirements, please see the attached Job Description and Person Specification.
Should you wish to discuss this opportunity further, please contact Tara Price at Tara.Price2@adoptionatheart.org.uk.
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