Overview
The individual will be accountable for a broad portfolio of branded products, as well as leading the eCom and Convenience strategies within the Asda account. You will support the execution of the total customer business plan in order to hit and exceed annual targets, leading this for your responsible categories. The right candidate will have solid trading experience, an ambition to learn and progress and excellent organisational skills.
Accountable for the planning and delivery of a profitable growth plan for Asda within the Birds Eye, Aunt Bessie’s & Goodfella’s portfolios as well as ownership and co-ordination of the Formats strategies (eCom/ Convenience). This is a key role within the wider BU North sales team.
Utilising category and consumer insight to achieve key business targets.
Responsibilities
1. Build partnerships with Asda stakeholders to develop, manage & execute Joint Business Plans managing to achieve both your own and the customer’s Sales, Profit & Share targets. You will have full account P&L ownership for set categories
2. Own the day to day commercial relationship with the buyers in your respective categories and key trading contacts within Formats
3. Ensure key admin processes are complete and lead on the account efficiencies within the Asda account
4. Use of bespoke category and shopper insight alongside trade spend and online trading levers to drive the above plans
5. Work with internal & external customers to secure best in class visibility of our Brands. Develop and deliver bespoke execution plans that best support key Birds Eye Key Category Growth Driving Initiatives
6. Monitoring portfolio effectiveness via the company tool kit / reporting system and feed learnings into the category, RGM, customer marketing and customer finance teams
7. Manage customer product mix and align with strategic brand and category guidelines
8. Ensure commercial returns are delivered and maximum levels of control are achieved
9. Management of the full P&L for Asda for set categories, as well as leading the Formats agenda
10. Management of set admin processes
11. Delivering profitable growth for the account over a sustained period
12. Driving visibility and availability of Nomad Food SKUs within the customer
13. Selling and negotiation of new listings. Implementing new product launches at customer level
14. Planning and coordinating price increases within the customer
15. Planning and co-ordination of promotional plan strategy within Asda
Qualifications
Essential
16. Graduate calibre but degree not a pre-requisite
17. 2+ years’ experience of account management in Food/Bev National Accounts
18. Sales skills – Strong customer relationship management skills, possessing the confidence to sell commercial propositions in line with company and customer needs
19. A highly organised individual with good planning skills and the ability to manage projects
20. A category, shopper and customer mind-set
21. A high degree of analytical skills. P&L Analysis and course correction. Someone who can interpret data and use to a commercial advantage. Is able to scenario plan against internal budgets and understands key cost drivers. Will see reality and take the appropriate decision / action decisively
22. Resilience; excellent negotiation skills in order to achieve mutually acceptable outcomes in often very demanding circumstances
23. Experience of formulating and reviewing detailed business plans
24. Entrepreneurial – A creative and curious individual, with a test and learn mindset
25. Personable and able to influence
26. Emotional intelligence
27. Leadership qualities
Desirable
28. Experience working with Asda previously
29. Experience within eCommerce and/or Channels functions desirable
30. Some category management or trade marketing experience desirable
31. Grocery experience ideally with some experience of both branded and own label business