As Social Media Manager, News & Leadership Communications, you’ll bring a bold, social-first mindset to the very top of Virgin Atlantic. Working directly with our CEO and Leadership Team, you’ll shape the voice of Virgin Atlantic across our leadership social media presence, amplifying our brand, people, purpose, renowned customer experience and unique Virgin spirit across LinkedIn and Instagram.
You’ll lead the channel and content strategy that inspires, excites and engages our customers, people and prospective employees, planning and delivering an optimal cadence of distinct and dynamic content. From launches, inaugural flights and speaking opportunities to behind-the-scenes stories of our incredible people, you’ll create social moments that connect with audiences inside and outside Virgin Atlantic.
Harnessing strong writing and content creation skills, you’ll define, implement and deliver storytelling that brings our company news drumbeat, thought leadership, and unique brand moments to life.
As Social Media Manager, News & Leadership Communications, you will:
* Define and deliver the social media strategy for our CEO and Leadership Team, leveraging new features and formats to drive measurable engagement and influence
* Partner closely with Communications, Brand, Marketing and teams across the business to develop a pipeline of content and craft storytelling that amplifies our corporate narrative and showcases Virgin Atlantic’s culture
* Personally write sharp, social-optimised copy in tailored styles and tone of voice
* Create scroll-stopping audiovisual assets including photography and edited video, often at quick turnaround
* Day-to-day management of leadership social media platforms, including community engagement finding fresh ways to interact with followers, nurturing a strong sense of loyalty and community
* Track performance, report insights and continually evolve strategies to maximise reach
* Collaborate with partners including Meta and LinkedIn to stay ahead of social innovation and trial new platform features
* Work closely with the VP Comms and Head of Corporate Communications to build out a thought leadership programme, spanning social, media and speaking opportunities, aligned with our five-year business plan
* Identify opportunities to collaborate with partners, maintaining strong relationships with social media peers, prioritising Virgin Group and Delta Air Lines
* Play a key role in moments of disruption, issues or crisis, guiding leadership tone and visibility on social to reinforce trust and brand integrity.
About You
* Proven track record growing social media presence for a leading brand/and or CEO/company founder/talent.
* Outstanding written and verbal communication skills; highly nuanced communicator and able to influence with ease.
* Digitally native with extensive experience working in social, leadership communications or client-side / agency-side in a relevant field
* Exceptional creative flair and an intrinsic understanding of how to create quality content for storytelling, including self-shooting & editing skills
* Experience with relevant software/apps (e.g. Capcut and Adobe Express for photo, video editing and creative design) and content management (e.g. Sprout).
* Degree-educated or equivalent experience in relevant area of study: English, journalism, marketing, communications, copywriting.
* Confident, organised collaborator with experience of working with senior leaders and influencing stakeholders
* Experience defining channel strategies to support communications and deliver outstanding impactful outcomes.
* Proficiency in social media planning, execution and reporting/analytics platforms and tools.
* Ability to work under pressure and nimbly source information cross-functionally to deliver integrated solutions, often to tight deadlines and budgets
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