As Marketing and Publicity Manager, you’ll be responsible for planning and implementing standout, highly creative, audience-focused marketing and publicity campaigns across our publishing portfolio— from blockbuster exhibition titles to groundbreaking trade books and debut children’s picture books.
Working closely with editorial, sales, production, curatorial and Tate’s wider marketing and press teams, you’ll be working across the full marketing mix—from traditional advertising through to digital, and from trade to consumer marketing. In particular, the role will focus on helping to raise the profile and grow sales of our trade and children’s titles across the UK.
You’ll work with the Senior Marketing Manager to ensure Tate Publishing’s marketing strategy aligns with the broader vision for Tate Enterprises. Together, you’ll help develop the annual marketing roadmap, strengthen Tate Publishing’s presence internally, and actively identify new growth opportunities beyond our existing audiences and channels. We’re looking for a creative and strategic marketer with proven experience in art publishing or a similar creative industry. You’ll have a track record of developing standout, consumer-focused campaigns that drive engagement and sales across a range of products. Confident in writing compelling copy, briefing strong creative, adapting to changing needs, and analysing results, you bring both creative flair and commercial focus.
This is a varied role and would suit an efficient, ambitious, proactive, and enthusiastic individual with a passion for art and art books (a particular interest in children’s titles would be a bonus) and someone who enjoys working collaboratively as part of a busy team.
This is a fantastic opportunity for an experienced Marketing or Publicity Executive or Senior Executive looking for the next step, or a Marketing/Publicity Manager ready for a new challenge.
Tate Publishing produces a wide range of books, from exhibition catalogues to trade and children’s titles, connecting global audiences with art, artists, and ideas.
Responsibilities
* Deliver integrated marketing and publicity campaigns, working across both disciplines
* Manage paid media, including Amazon and social campaigns
* Write engaging copy and oversee campaign creative
* Lead press outreach and identify cultural opportunities
* Build influencer and partner relationships
* Collaborate across teams and with external agencies
* Monitor and optimise campaign performance
* Experience in marketing and/or publicity within publishing or a creative industry
* Confident working across both marketing and publicity
* Strong writing, communication, and organisational skills
* Commercially aware and data-driven
* Passionate about art, publishing, and reaching new audiences
About the Role
* A varied role combining marketing and publicity responsibilities
* Work across exhibition, trade, and children’s publishing
* Collaborate across Tate and external partners
* Opportunity to drive growth and reach new audiences
Benefits
* Access to all our galleries and exhibitions, including staff previews
* Generous discounts in our shops and restaurants
* Access to a wide range of training
* Long service awards
* Employee Assistance Program
* Tate Benefits employee discount scheme
* Cycle to Work scheme
As a member of the Disability Confident Scheme, we interview all disabled applicants who meet the essential criteria for a job vacancy.
We strive to ensure our opportunities are open to all – you can read more about our commitment to Diversity and Inclusion here
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