Sales & Marketing Manager (Maternity cover)
Location: Kington, Herefordshire (On-site, with flexible/hybrid working)
Salary: £30,000- £35,000 per annum
Reporting to: Operations Director and Commercial Director
Governance: Monthly reporting to the Board of Directors
The Mission
To transform a 15 acre rural site with an indoor pool into a thriving, financially sustainable sanctuary.
This role is central to delivering the commercial engine that makes the mission possible.
The Role Purpose
To deliver the 2026/27 Strategic Marketing Plan, with a clear focus on securing high-occupancy, whole-site bookings.
The role exists to achieve 29.4% annual occupancy, equivalent to 10,353 guest nights, primarily through profitable, multi-day group bookings across defined market segments.
Key Responsibilities
Revenue Generation and Lead Conversion
Full House Equivalent (FHE) tracking:
Manage the Breakeven Basket and deliver 103 full-site days per year
Segmented value propositions:
Lead and refine messaging for four core markets:
Faith Schools Private Hire Wellness
Midweek profit growth:
Target corporate retreats and Work from Hotel style bookings to maximise midweek utilisation
Digital and Channel Management
OTA performance management:
Oversee Airbnb and Booking dot com listings for The Stables, balancing commission risk against yield
Direct booking conversion:
Design and implement return-stay incentives to reduce reliance on third-party platforms
Content and storytelling:
Champion high-quality visual content (photo, video, social) to differentiate the venue from institutional competitors
Commercial Analysis and Yield
TRevPAG growth:
Drive an increase of £2+ per guest through secondary revenue streams, including tuck shop, pool hire, and additional meals
Yield management support:
Work with the Operations Director to apply Minimum Facility Fees and dynamic pricing during peak demand periods
Relationship and Community Management
Church and mission-led partnerships:
Protect near-cost stays where appropriate while identifying whole-site commercial opportunities to cross-subsidise them
Under-capacity risk reduction:
Actively minimise bookings below 70% occupancy in The Stables to prevent net losses
Duty Manager Responsibilities
Participate in the senior Duty Manager rota, providing out-of-hours leadership for residential groups
Act as the primary on-call contact, including:
Guest check-ins
Site security
Emergency response (fire and pool safety)
Maintaining a warm, home from home hospitality experience
Performance Indicators (KPIs)
Primary KPI:
Achievement of 103 Full House Equivalent (FHE) days
Secondary KPI:
15% conversion of OTA guests to direct bookers
Tertiary KPI:
Average TRevPAG uplift of £2.00+ per guest
The Ideal Candidate
Experience
Experience within UK group residential, hospitality, or charity trading environments (highly desirable)
Proven management of Online Travel Agencies such as Airbnb and Booking dot com
Demonstrated success converting third-party bookings into direct relationships
B2B and group sales experience, ideally across:
Primary and junior schools
Church or faith-based organisations
Retreat leaders and wellness facilitators
Experience operating within high fixed-cost or daily burn financial models
Skills and Capabilities
Yield and pricing strategy, including dynamic pricing and midweek offers
Strong analytical ability, confident working with metrics such as FHE and TRevPAG
Content marketing and visual storytelling (video, photography, social media)
SEO and digital strategy, including niche and regional search terms
CRM thinking and lead nurture processes for cyclical and repeat bookings
Benefits and What Makes This Role Different
A genuine strategic mandate:
This is not a social media posting role. You will deliver Phase 3 of a defined commercial roadmap.
A unique asset base:
15 acres of countryside plus a highly sought-after indoor pool
Commercial autonomy:
Ownership of the TRevPAG agenda, with freedom to create new revenue streams
Flexible working:
While site presence is essential for storytelling and relationships, the role supports modern hybrid working.
Dunfield House is operated by Dunfield House Ltd, governed by The Dunfield Charity, and owned by Community of Christ.