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Marketing executive b2b (events and campaigns)

Slough
Xpedeon
Marketing executive
Posted: 2 July
Offer description

Job Title: Marketing Executive, Events and Campaigns ( B2B Marketing )


Location: London (Hybrid, 3 days in office)

Notice Period - Immediate to 30 Days


4+ years of experience in B2B/ SaaS.

HubSpot experience preferred.


About Us Algorithms Software is a leading technology company providing purpose-built software to the construction industry for over 30 years, with a global footprint spanning 5 countries. We have closed a Series A Funding round from Norwest Venture Partners in 2022 and are propelled for further growth and expansion. Our flagship construction management software, Xpedeon, unifies commercial, finance, and supply chain workflows to optimise profitability across all construction project types. By eliminating blind spots, Xpedeon unlocks dynamic collaboration and operational efficiency from project start to closeout. We are a fast-paced and dynamic organisation, delivering multiple high-profile internal and external events alongside impactful marketing campaigns. As we scale our event and campaign activities, we need a highly organised, experienced and proactive Marketing Executive - Events and Campaigns to take ownership of key initiatives and ensure seamless execution. Website: www.xpedeon.com


Job Description As a Marketing Executive - Events and Campaigns, you will play a critical role in delivering multiple events and marketing campaigns, often running simultaneously. You will need exceptional organisational skills, attention to detail and the ability to manage multiple deadlines under pressure. You will be responsible for end-to-end event planning and multi-channel campaign execution, while working cross-functionally with internal teams, stakeholders, and external partners. This role requiring a proactive approach, strong communication skills, and the ability to thrive in a fast paced environment.


Key Responsibilities :

Event Management (Internal & External):

* Plan, coordinate, and execute a high volume of internal and external events, including trade shows, conferences, webinars, and internal stakeholder events.
* Manage end-to-end event logistics, supplier coordination, budget management, and on-site execution. Oversee event registrations, invitation management, and attendee engagement strategies.
* Lead pre-event planning meetings and post-event debriefs to refine event execution strategies.


Campaign Execution & Coordination:

* Develop and implement event-specific and broader marketing campaigns to drive engagement, attendance, and brand visibility.
* Collaborate with the content and design teams to ensure all event materials, promotional assets, and communications are aligned and delivered on time.
* Work closely with digital and social teams to amplify campaign reach and drive engagement. Ensure consistent brand messaging across all campaign and event-related activities.


Measurement & ROI Analysis:

* Track KPIs for events and campaigns, measuring impact on lead generation, engagement, and overall business objectives.
* Provide detailed post-event and post-campaign reports with actionable insights for improvement. Work with CRM and marketing automation tools (HubSpot preferred) to track campaign effectiveness and lead attribution.


Stakeholder & Vendor Management:

* Manage relationships with external suppliers, venues, agencies, and event partners, ensuring cost-effectiveness and seamless execution.
* Liaise with internal stakeholders, senior leadership, and sales teams to ensure event and campaign success.
* Negotiate supplier contracts, manage event budgets, and ensure financial accountability.


What You Need to Succeed Essential Skills & Experience:

4+ years of experience in B2B SaaS.

Familiarity with HubSpot is highly desirable.

Proven ability to manage multiple projects simultaneously under high-pressure conditions. Strong organisational and project management skills, with exceptional attention to detail.

Ability to thrive in a high-pressure, result-driven environment

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