Overview
We are currently looking for 2 Content and merchandising leads. 1 X 11‑month FTC, 1 X 9‑month FTC. As a Content & Merchandising Lead, you will drive AOV, get‑to‑product, and add‑to‑basket for your specific category across all websites and platforms for B&Q owned and marketplace products and services. Your responsibilities include content and data model structure, on‑site execution, consistency of products, launch coordination, and stakeholder collaboration to ensure timely and complete delivery. You’ll play a key role in driving digital growth by supporting customer purchasing decisions and driving revenue.
What the job is
* Own findability and performance of a key product category across websites and devices, driving sales through competitor benchmarking and continuous optimisation.
* Deliver clear, accurate, customer‑first selling content that reflects the brand and maximises SEO impact.
* Use digital insight tools to analyse category performance and improve customer journeys, driving conversion, AOV, get‑to‑product rate, facet usage and bounce reduction.
* Create and govern copy rules for compelling, informative product titles and specifications.
* Manage and optimise all digital selling content for your categories, prioritising activity to maximise revenue.
* Act as the go‑to content expert for your category, leading on technical and product content queries.
* Implement strategic onsite optimisation using CMS and eCommerce tools, improving search journeys, navigation, hierarchy and visual merchandising.
* Deliver structured enrichment plans to enhance product data, imagery, video and vendor‑supplied content.
* Own the quality and timeliness of product launches, including final QA sign‑off to ensure assets meet requirements.
* Identify and resolve product content discrepancies to maintain accuracy and trust.
* Report on key performance metrics, sharing insights and outcomes with the wider business.
* Collaborate cross‑functionally to test, learn and scale onsite improvements as customer understanding evolves.
What We Need
* E‑commerce experience: strong focus on product content, CMS management, and merchandising.
* Analytical: experience using tools such as Google Analytics, Content Square, with ability to translate trends into actionable insights.
* Organisational & project management: highly organised forward‑planner with excellent time‑management skills, capable of delivering with uncompromising commitment to quality.
* Communication: build strong stakeholder relationships, tell compelling stories, and translate complex information for diverse audiences.
* Self‑starter & adaptability: passionate, decisive, move with speed, and seek feedback for personal and team improvement.
* Technical proficiency: working knowledge of PIM systems, asset management and CMS.
What's in it for me?
As well as a competitive salary, our benefits package includes:
* Award‑winning pension scheme
* Bonus
* ShareSave options
* 6.6 weeks holiday
* Payroll giving
* Employee Assistance Programme
* Shopping discounts
* Colleague wellbeing benefits …and much more.
Equality and Inclusion
We want to ensure that all employees, future employees, and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression, or sexual orientation.
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