Location: London – Richmond, by the River Thames
Company: LIXIL Global Design
LIXIL Global Design is the award-winning in-house design team behind some of the world's most respected bath, kitchen, and housing technology brands. With studios in Tokyo, London, Singapore, Shanghai, Düsseldorf, and New York, we bring together creative minds from around the globe to shape the future of design.
We are now expanding our London studio in Richmond, and seeking a highly strategic, visionary
Creative Director
to lead brand experience and spatial design projects across our portfolio — with a primary focus on
GROHE
and
American Standard
.
The Opportunity:
This is a pivotal role in ensuring the integrity and evolution of our global brand portfolio in spatial design. You will lead cross-regional, multi-disciplinary projects, mostly centred on the design of retail spaces (showrooms), trade and design fairs and brand experiences. You'll be at the forefront of building meaningful, coherent brand experiences across all consumer touchpoints.
Your Responsibilities:
* Own and evolve brand identity
across the LIXIL portfolio, ensuring consistency, relevance and differentiation.
* Lead and deliver creative direction
for major branded environments and experiences — including international trade fairs, immersive showrooms, and consumer-facing activations.
* Collaborate closely with regional design and marketing teams
to ensure brand alignment across packaging, digital platforms, communications, and spatial design.
* Develop brand strategy guidelines
rooted in purpose, creativity, and commercial impact.
* Create compelling concepts and 3D visualisations
that bring our brands to life through physical and digital touchpoints.
* Inspire through leadership
, embracing and modelling LIXIL's values in your approach and relationships.
What We're Looking For:
Experience & Background:
* Degree (or equivalent) in Retail, Spatial, or Interior Design with outstanding academic achievement.
* Minimum 10 years' experience as a Creative Director or equivalent, with a strong track record in spatial, retail, or experiential design.
* At least 5 years' exposure to consumer-focused branding — ideally in sectors like consumer electronics, FMCG, or durable goods.
Core Expertise:
* Deep understanding of brand foundations, storytelling, and consumer behaviour.
* Proven ability to translate insights into impactful design solutions and innovation strategies.
* Strong visualisation skills, including 3D rendering and CMF (colour, material, finish) expertise.
* Experience with generative AI tools (e.g. Midjourney, Crea, Vizicom).
* Generative AI tools and 3D visualisation
Personal Qualities:
* Aesthetic sensitivity and a refined design eye.
* Strategic thinker with a proactive, solution-driven mindset.
* Confident communicator and collaborator, able to influence and inspire across disciplines and cultures.
* Highly organised and detail-oriented, with the ability to manage multiple high-impact projects simultaneously.
Why Join Us?
At LIXIL, design is not just what we do – it's who we are. You'll be part of a global creative community, shaping experiences that enhance everyday life across the world. Join us by the river in Richmond and help us redefine the way people engage with the spaces they live in.