Job Description
Product Marketing Engineer – Laser Encoder Technology
Location: Wotton under Edge
Reports to: Head of Laser Encoder Products / Head of Sales (EPD)
Role Overview
The Product Marketing Engineer will bridge the gap between engineering and marketing for Renishaw’s laser encoder product lines. This role is responsible for developing and executing product strategies that highlight both technical strengths and commercial value for Renishaw's laser encoder offering.
Key Responsibilities
Product & Market Strategy
1. Collaborate with the engineering teams subsidiary and customer base to understand technical specifications and deliver commercial material highlighting unique selling points
2. Develop and refine product positioning, messaging, and value propositions tailored to target industries (e.g., semiconductor)
3. Conduct market research and competitor analysis to identify trends, customer needs, and opportunities for product enhancements or new developments.
Go-to-Market & Sales Enablement
4. Create presentations, contribute to case studies, and product demos.
5. Support the sales team with training, technical guidance, to effectively communicate product benefits and address customer requirements.
6. Coordinate and execute product launches, working closely with Marcomms.
Customer & Stakeholder Engagement
7. Build and maintain relationships with key customers, industry influencers, and partners.
8. Gather and analyze customer feedback to inform product development and marketing strategies.
9. Represent the company at industry events, trade shows, and conferences to promote laser encoder offerings.
Key requirements
10. Qualified in an appropriate engineering/ STEM discipline such as physics, or a related technical field;
11. Proven experience in product marketing, technical sales, or product management within a high-tech or engineering environment.
12. Strong understanding of market research, product positioning, and go-to-market strategies.
13. Excellent communication and interpersonal skills, with the ability to translate complex technical concepts into compelling marketing messages.
14. Analytical mindset with strong problem-solving skills and attention to detail.
15. Ability to work collaboratively across multidisciplinary teams and engage with stakeholders at all levels.
16. Willingness to travel.
Desirable
17. Experience with semiconductor, metrology, or precision engineering markets.
18. Experience in laser or optical encoder technology is highly desirable.
19. Familiarity with regulatory compliance, product lifecycle management, and technical documentation standards.
20. Previous involvement in new product development or launch activities.
Benefits
When you join Renishaw, we're committing to your future career. That's because we believe in developing our people's skills and promoting them internally. We also offer a benefits package that's highly desirable; including a 9% non-contributory pension, discretionary annual bonus, *subsidised onsite restaurants and *coffee shops, free parking, *car sharing scheme and *24 hour fitness centres. ( not available at all sites).
We also want to promote a healthy work-life balance as much as possible, so we have introduced a hybrid working policy which allows for a combination of home and office based working depending on the nature of your role. We also offer a variable working programme, 25 days holiday plus bank holidays, Life Assurance policy of 12 times annual salary, Cycle to Work scheme, enhanced maternity pay subject to qualifying criteria, Health Cash Plan, the option to join BUPA Renishaw Health Trust and an Employee Assistance Programme for employees and family.
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Employment Type:
Permanent
Time Type:
Full time
Requisition Number:
R8734 Lead Product Marketing Engineer (Open)