Our client is seeking a proactive and hands-on Paid Media Coordinator to take ownership of their paid search and social campaigns. This role will lead the strategic planning and execution of advertising across Google, Microsoft, and Meta platforms, with potential to explore additional channels over time. The ideal candidate will bring a strong grasp of campaign management from start to finish, with a particular understanding of the nuances involved in high-consideration, low-frequency purchase journeys. A solid knowledge of incrementality and attribution is essential, along with a results-driven mindset and the ability to adapt in a fast-paced environment. Company Benefits: * Company Pension Scheme * Company Quarterly Events * Private Medical Key Responsibilities: * Take full ownership of paid search campaigns across Google and Microsoft Ads, including keyword, Shopping, Performance Max, and Demand Gen formats. * Run and optimise paid social campaigns on Meta platforms (Facebook and Instagram). * Identify and test new paid media opportunities across other platforms where relevant. * Develop and deliver paid media strategies aligned with broader marketing objectives. * Continuously refine campaigns to improve performance across the full funnel, driving both awareness and incremental sales. * Manage budgets effectively, ensuring spending is aligned with campaign goals. * Forecast, track, and report on performance, usin...