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Marketing strategist & business development ...

Madingley
THX Ltd
Marketing
Posted: 14h ago
Offer description

Are you passionate about email marketing?
Position Overview: The Email & Nurture Specialist will design, implement and optimise email marketing and nurture streams across our B2B audiences. This role is integral to driving engagement, nurturing leads generated by both digital and telemarketing channels, and supporting our lead-gen and business development teams.

Segment email lists in collaboration with the Data Coordinator; tailor messaging and creative to ensure relevance and engagement.
• Monitor and analyse email performance metrics (open rates, click-through, conversion, deliverability); Partner with Content & Copy Lead and Designer for email creative, ensuring alignment of messaging, branding and tone.
• Maintain and enforce email best practice, GDPR/compliance, list hygiene and deliverability standards.
• Report on nurture stream performance and contribute insight for broader marketing strategy.

Experience (2 years or more) in email marketing in a B2B environment, including automated journeys and campaign management.
• Strong working knowledge of email marketing platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign) and CRM integration.
• Excellent writing and editing skills; Experience with marketing automation and CRM (e.g., Salesforce).
• Basic HTML/CSS knowledge for email template tweaks.
• Previous work in construction, industrial B2B or technical services environment.

That’s why we make sure our employees feel valued, supported, and given every opportunity to grow.

We’re dedicated to building an inclusive workplace where everyone feels welcome, respected, and able to thrive.

Alongside a competitive benefits package and great opportunities for career development, we’ve built a friendly, collaborative culture that reflects our core values ( H umility I nnovation R efreshing E nergetic).

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