Area Sales Manager – Midlands UK About the Role Join GROHE, part of LIXIL, a global leader in sanitary solutions and innovative water technology. As our Area Sales Manager for the Midlands, you’ll take ownership of your territory, driving sales growth, strengthening relationships with trade and retail partners, and expanding our market presence across the independent merchant and showroom sectors. You’ll be part of a supportive, collaborative team with autonomy to plan your own schedule. This role is ideal for a commercially driven sales professional who enjoys building relationships, identifying opportunities, and delivering outstanding results. Key Responsibilities Manage and grow retail and trade accounts, focusing on independent merchant showrooms Conduct an average of four customer visits per day with branch managers, business owners, and sales teams Present and promote the full GROHE portfolio, showcasing displays, brochures, and marketing materials. Discuss profit margins, pricing, and growth opportunities with customers. Identify and secure new business opportunities, managing the full sales process from prospecting to closing. Maintain accurate records using Salesforce or similar CRM systems. Collaborate with colleagues to share best practices and drive continuous improvement What You’ll Bring 3–5 years of field sales experience within the KBB (Kitchen, bedroom, bathroom), lighting, electrical, trades, or building materials sectors. Proven success in managing key accounts and building strong customer relationships. Strong commercial acumen — understanding profit margins, pricing structures, and business performance. Organised, autonomous, and adaptable with excellent communication skills. Comfortable engaging with a wide range of stakeholders — from counter staff to retail directors. Experience with Salesforce (or a similar CRM) is required; experience with Phocast is a plus. What’s in it for you Hotel allowance for travel Flexible, field-based working (four days in the field, one admin day) Collaborative, supportive team environment Opportunity to represent a globally recognised premium brand Genuine autonomy and room to grow within LIXIL’s global organisation About LIXIL and Grohe At LIXIL, we’re committed to making better homes a reality for everyone, everywhere. Through pioneering water and housing technologies, our brands – including GROHE, INAX, American Standard, and TOSTEM – touch the lives of over a billion people every day. We believe how we do business matters. That’s why we foster an inclusive, empowering culture built on creativity, sustainability, and innovation. At LIXIL, you’ll find a home for your ambition — a place to grow, contribute, and make a difference. Interested? If you’re a self-motivated sales professional who thrives on autonomy, relationship-building, and delivering results, we’d love to hear from you. Apply now to join GROHE and shape the future of water innovation across the North East.