Role: Shopper Marketing Manager
Location: HARIBO Castleford (hybrid working; two days in the office and three days mobile)
Working hours: 38 hours per week
Salary: Competitive (plus up to a 7% bonus)
Position type: Permanent
We’re on the lookout for a Shopper Marketing Manager to join our happy world of HARIBO!
This is an exciting opportunity to lead our Shopper Marketing function and act as the voice of shopper expertise across the business. Sitting in the sweet spot, right at the heart of Sales and Marketing, you’ll collaborate closely with both teams to deliver best-in-class shopper activations and point-of-sale execution that truly stands out.
We’re seeking a passionate, commercially minded individual who leads with shopper insight and knows how to turn strategy into brilliant, channel and customer-specific execution. With proven experience working with Grocery customers and their media agencies, you’ll play a key role in translating our brand and marketing plans into impactful retailer and channel activations.
Reporting into our Tangfastic Head of Commercial Strategy and Execution, you’ll also manage a Shopper Marketing Executive and help shape the future of shopper marketing at HARIBO. Along the way, you’ll build strong, collaborative relationships with a wide range of internal stakeholders, as well as external agencies and supplier partners.
Could you be the right person to lead HARIBO in this exciting and fast-moving space?
How you’ll contribute to the mix:
1. Translating our marketing plans into specific retailer activation plans using insight and expertise to unlock the best shopper media by customer
2. Acting as the voice for the business on shopper marketing, and delivering a shopper marketing toolkit for activations across channels
3. Being the shopper expert in top 4 grocery customers and voice of shopper in external meetings
4. Establishing a shopper evaluation model for key campaigns and bringing insight to develop best in class campaigns and POS that deliver TTL shopper engagement
5. Owning and managing the Shopper Marketing budget, and aligning and managing key stakeholders through monthly budget meetings
6. Owning all relationships with external agencies that deliver POS and trade assets
7. Defining and developing the ROI process for activation reviews and presenting at monthly leadership meetings
8. Leading the development of new POS assets to support business growth
9. Line management of one shopper marketing executive to develop and thrive within the team
Can you supply our essential ingredients?
Are you currently operating as a shopper expert within FMCG and are ready to jump into a new challenge? Our happy world of HARIBO could be calling your name…
If you have experience of managing others we would love to hear from you…do you enjoy supporting and guiding those around you to meet both business and personal development goals?
To enable success, we are looking for an individual with experience of dealing with the Top 4 customer media agencies. Are you also a natural when it comes to commerciality and have appreciation for the levers that deliver ROI.
Working at pace is what we do best here at HARIBO, to thrive within this role it is important that you’re always on the front foot as well as possess strong organisation skills enabling you to meet tight deadlines.
As you’d expect within our happy world, relationship building is key! We are looking for someone who is able to build effective working relationships cross functionally, are you someone keen to join our high functioning team? Interpersonal skills are also key, are you able to effectively communicate at all levels as well as deliver engaging presentations to customers?
Are you someone who is able to hit the ground running? To enable success within this role, it is imperative you’re able to learn quickly and respond well to changes occurring within our fast-moving business, are you the adaptable individual we’re looking for?
The extra sweet stuff:
10. 36 days (including bank holidays)
11. Up to 8% pension (matched by HARIBO)
12. Single private medical insurance
13. Market leading life assurance
14. 20% discount in our stores
15. And soo much more!
If these sweets insights have got you craving developing your career within HARIBO, why not apply today to join our mix!