We're hiring a Social Media Manager – Senior Strategic Lead, multi-brand
Focus:Brand Narrative, Social Strategy, Content Execution
Reports to:Founder
Manages:Social Media Team
The company behind Y2K Vintage
We travel, we source, we grade, we curate and sell across three brands that each serve a different customer in a different way. Behind all three of them is the same founding team, the same sourcing operation, the same marketing team, all working under one roof to make it happen. Last year our founder was featured on the Forbes 30 under 30 list for Retail and Ecommerce after scaling to 3000 customers and 12,000 vintage items sourced every month, by the end of this year we may have tripled these numbers. Our company ethos is simple - find the best vintage in the world and get it in front of the people who will love it most, all whilst providing the best experience possible.
About the role
We are overhauling our current strategy and this senior role will play a pivotal role in working alongside our founder to carve out the new direction, team and execution system. We are a fast-scaling, socials-first vintage fashion business with three brands - Y2K Vintage, Y2K Wholesale and MSSY - and a fourth launching now. We’re growing fast but social media is not a channel we use to support the business, it is the primary place our brands live, build authority and earn the kind of trust that makes someone feel something before they've ever walked through our doors. We are looking for someone who understands that distinction and wants to own the strategy. You will own the social strategy across all four brands simultaneously, develop and uphold the content framework that every piece of content passes through before production begins, build the performance tracking system that turns data into real strategic decisions and build and direct an execution team of creators.
This is a hands-on strategy and leadership role, not an execution role. You are not here to create content, manage a posting schedule or inherit someone else's plan. When a cultural moment lands online or something starts moving fast, you are the person who decides whether it's right for one or more of our brands, briefs the team and gets something into production within 24 hours. You will also work closely with our Brand Manager for Y2K Vintage and our Y2K Wholesale team, translating brand direction into social strategy and holding the execution team to the standard you set.
This is not a role for someone who wants to be told what to make. It is a role for someone who already has a clear point of view and is looking for the right place to build something with it.
About you:
You are native to these platforms in the structural sense - you understand how they behave, not just how to use them.
You think analytically about what is working and why and you use those findings to make the next piece of content sharper in real time.
You have strong opinions about what a brand should and shouldn't do on socials and you have held those opinions under pressure.
You can communicate your creative vision clearly and give feedback that develops people rather than deflates them.
You feel confident navigating between multiple brand identities simultaneously.
You can feel when an account is building something versus when it is just posting hoping content will land.
You understand what socials metrics really mean, what a save signals versus a like, and you know which ones matter.
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