As Head of Digital Marketing, you will lead Immediate Live’s digital strategy and operations during a period of maternity leave. This is a temporary role, responsible for managing a central digital team (Paid Social Exec, PPC Exec, SEO & Content Exec) and overseeing Email and Organic Social strategy and delivery within event marketing teams. You will work very closely with the senior central marketing team, including the Marketing Director, Senior Marketing Manager, and UX and CRO Lead, ensuring a collaborative and joined‑up approach to digital marketing across the business.
Responsibilities
* Lead the central function digital operations and execute digital strategies aligned with department organisational goals.
* Manage and motivate the Senior Paid Social Exec, PPC Exec, and SEO & Content Exec, fostering a high‑performing and positive team culture.
* Oversee and optimise all digital channels, including paid social, PPC, SEO, email marketing, and organic social.
* Work closely and collaboratively with the Marketing Director, Senior Marketing Manager, and UX and CRO Lead to ensure digital activity supports central and event marketing strategies.
* Oversee Email and Organic Social strategy and delivery within event marketing teams, providing best practice guidance and support.
* Drive digital transformation projects, embedding new digital capabilities and promoting innovation.
* Monitor and report on digital marketing performance, using data‑driven insights to inform decisions and optimise campaigns.
* Ensure continuity and stability of digital leadership during the maternity cover period, maintaining clear documentation and processes for ongoing work.
* Build strong relationships with internal teams and external partners to ensure seamless campaign delivery.
* Ensure all digital communications are accurate, on brand, and compliant with GDPR and best practice.
Qualifications & Attributes
* Thrive in a fast‑paced, collaborative environment and enjoy working with a range of teams and senior stakeholders.
* Are passionate about digital marketing and digital transformation.
* Are a natural leader, able to motivate and develop teams.
* Are highly organised, data‑driven, and results‑focused.
* Enjoy driving innovation and embedding new digital capabilities.
* Proven experience in a Head of Digital Marketing or Senior Digital Marketing Manager role, ideally within the events or ticket‑selling industry.
* Strong leadership and line management skills, with the ability to motivate and develop digital teams.
* Expertise in paid social, PPC, SEO, email marketing, and organic social.
* Demonstrable experience in digital transformation and innovation.
* Excellent project management, organisational, and time management skills.
* Strong analytical skills, with the ability to make data‑driven decisions.
* Excellent communication and stakeholder management skills, with a collaborative approach to working with senior colleagues.
* Up‑to‑date knowledge of digital marketing trends, tools, and best practices.
* Working knowledge of GDPR and digital marketing compliance.
* Ability to quickly adapt and deliver results within a short‑term engagement.
About Immediate Live
Immediate Live is the UK’s leading consumer events company. From cycling and gardening to dance, food and contemporary art, Immediate Live creates events and experiences that connect and inspire highly engaged communities both digitally and live. Premium, passion‑led events run across the UK and Ireland, attracting over 650,000 visitors annually. As part of Immediate Media—a multi‑platform business reaching 19 million passionate consumers monthly—we combine world‑class content with innovative experiences.
Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We’re the destination for people looking to get more from the things they love. We help bring our audiences joy—from reaching fitness goals to savoring good food, cultivating outdoor spaces, or enjoying the latest TV sensation.
Benefits
* A relaxed working environment with regular socials including a summer festival.
* Supportive well‑being initiatives and benefits, talks & workshops, and mental health first aiders & champions.
* 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement.
* Claim back everyday health care cost with MediCash our Health Cash back plan.
* Lease an electric vehicle through our EV salary sacrifice scheme.
* Tailored training and development through both our in‑house learning platform and LinkedIn Learning.
* A progressive and transparent culture focused on your development.
* Flexible / hybrid working plus early finish Fridays.
* Cycle to work scheme.
* Enhanced family policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility and carers policy.
* Competitive pension plans and life assurance.
* A newly renovated modern office with lots of collaborative spaces.
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