Head of Performance Marketing
Warrington Based
Fashion/ Retail Brand
£80,000-£90,000 + 20% Bonus
Zachary Daniels are proud to be exclusively representing one of the UK's fastest growing clothing brands in the search for a commercially driven Head of Performance Marketing.
This is a high-impact role within a founder-led, scaling fashion business. Significant investment is being made into structure, performance, and long-term growth - and performance marketing sits at the heart of that strategy.
The Role:
Reporting to the COO, you will own and scale the customer acquisition strategy across paid media. You'll lead a team of two managers, balancing hands-on execution with strategic leadership as the function continues to evolve.
You will:
* Develop and execute a scalable, data-led acquisition strategy
* Own paid media across Meta, Google, TikTok and YouTube
* Drive improvements in CPA, ROAS, LTV and overall channel efficiency
* Optimise budget allocation, testing frameworks and channel mix
* Deliver clear, commercial performance reporting
* Collaborate cross-functionally with merchandising, product, creative and tech
About You
1. Proven paid media leadership within fashion or consumer e-commerce
2. Strong in-house experience preferred
3. Deep commercial understandi...